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Four Lane Knowledge Bridge to the End Users Mcilvaine offers a powerful new sales route for those who sell quality not price. The Knowledge based sales approach empowers the purchaser to determine the lowest life cycle cost option. Sell the best and highest margin product with vehicles traveling in each lane: bike, truck, auto, and express. Here is the program with Mcilvaine traffic control to guide you.
Project Tracking Plant Data Networking Directories BizKnowNet
Insights Newsletters White Papers Magazine Articles Direct Mail
InterWebviews™ Shared Webinars Custom Webinars YouTube
Application Notes Presentations Recordings Articles Case Histories Application/Product Finder
Custom Website Custom Support and Analysis Training and Sales Webinars Global Orchard Gatekeeper
Multi client market reports: Air Water Energy Contamination Control Flow Control
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Bike:
Provide your sales people with the project
and contact information to make them most effective. Do most of the
selling before the specifications are determined. Learn about projects far
in advance. Understand the decision making sequence. Accomplish this
with:
Truck:
Use all the media opportunities to generate sales leads. These include
Mcilvaine as well as other publications. White papers are geared to
educate as to the lowest life cycle cost and not initial price. Here are
the vehicles in the truck lane:
Auto:
Increasing use of the digital media is critical. Take advantage the
investment in power point presentations to provide a much wider audience.
To convince your prospect that your product is best not cheapest you need
to provide specifics for his application. Maximize the value of:
Express:
Be the first to show up in the Mcilvaine Free Global Knowledge Orchard,
on Google, and YouTube. Populate your website with specific application
data to convince the prospect that you may have the best product for his
need.
Traffic Control:
Specific sales efforts should be integrated
with strategic planning and market research. Multi client market research
reports provide micro forecasts relevant to each sales territory. Better
micro forecasts mean better macro forecasts and a firm foundation for
quotas and planning. Third party traffic control provides the “carrot” not
the “stick” for cooperation among disparate corporate entities.