2017 High Performance Cartridge Sales Will Be $4.6 Billion
Total sales of cartridges for liquid filtration in 2017 will be $17 billion.  
High performance cartridge sales will be $4.6 billion, whereas sales of general 
purpose cartridges will be $12.4 billion.  All of the $5 billion of 
cartridge sales for residential use will be general purpose.  All of the 
$3.5 billion of commercial cartridges will be general purpose.  By 
contrast, high performance cartridge sales in the pharmaceutical industry will 
exceed $1.6 billion.  High performance cartridge sales for healthcare will 
exceed $1 billion.  These are the latest forecasts in 
N024 Cartridge Filters: World Market.
| 
																
																
																Industry | 
																
																High
    
																
																Performance 
																
																Percentage | 
| 
												
												 Chemical | 
												
												50 | 
| 
												
												 Commercial – Point-of-Entry | 
												
												0 | 
| 
												
												 Commercial – Point-of-Use | 
												
												0 | 
| 
												
												 Electronics | 
												
												75 | 
| 
												
												 Food | 
												
												60 | 
| 
												
												 Healthcare | 
												
												60 | 
| 
												
												 Metals | 
												
												50 | 
| 
												
												 Oil & Gas | 
												
												60 | 
| 
												
												 Other Industries | 
												
												40 | 
| 
												
												 Pharmaceutical | 
												
												70 | 
| 
												
												 Power | 
												
												50 | 
| 
												
												 Residential – Point-of-Entry | 
												
												0 | 
| 
												
												 Residential – Point-of-Use | 
												
												0 | 
| 
												
												 Wastewater | 
												
												30 | 
| 
												
												 Water | 
												
												30 | 
There is a big difference in price and sales approach between high performance 
and general purpose cartridges. 
McIlvaine is using its own definition of high performance to include:
·      
Unique service
·      
Severe service
·      
Critical service  
Unique service is defined as a cartridge which is custom engineered for an 
application.  The media, size and/or materials for the vessel are varied to 
meet a customer’s need.  The extent to which a cartridge is unique can be 
measured by how much more a customer is willing to pay for the custom design 
rather than be content with an off the shelf alternative.  A paint 
manufacturer may want a cartridge that is not too efficient on small particles 
but does remove the large ones.  The reason is that the small particles are 
the ones providing the color. So, while with standard cartridges the higher the 
efficiency the better, this will not be acceptable in paint filtration.
Severe service is defined as an application where particle adhesion, particle 
size, corrosion, erosion, pressure, or temperature is a concern. Purchasers are 
willing to pay more for better severe service cartridges because the alternative 
is high replacement rates, high maintenance cost and potential disruption to 
processes. The refining, chemical and power industries have many severe service 
applications.
Critical service is defined by the importance of the cartridge performance.  
If safety, health, or quality of the goods manufactured are impacted by 
cartridge performance, then it would be critical service.  An example would 
be cartridges in the semiconductor industry which must remove any particles 
which would otherwise cause damage to a computer chip.  By contrast, the carbon 
cartridge in a refrigerator may deteriorate to where taste is impacted but 
failure would not be critical. The food, pharmaceutical and chemical industries 
utilize cartridges for food processing and, therefore, performance of the 
cartridge is critical.
Identification of the high performance cartridge segment is important to 
cartridge suppliers.  High performance cartridges offer the opportunity for 
higher profit margins.  They are also sold based on determining the lowest 
total cost of ownership.  Therefore, the route to market is different than 
for general purpose cartridges.
For more information on N024 Cartridge Filters: World Market, click on:  
http://home.mcilvainecompany.com/index.php/markets/2-uncategorised/117-n024
Desalination System Investment to Exceed $14 Billon/yr. over the Next Five Years
In the next five years, suppliers of thermal and membrane desalination systems 
will sell systems valued at $73.5 billion of which $21 billion will be spent on 
brackish water systems and $52.5 billion for seawater systems.  This is the 
conclusion reached by the McIlvaine Company by aggregating forecasts appearing 
in its cross-flow membrane, pump, valve and filtration reports.

The brackish water forecast is less precise than the seawater forecast due to 
the definition of the term “brackish.”  This can include total dissolved 
solids content as low as 500 ppm to as high as 2000 ppm.  
The potential for desalination is very high.  In 2015 desalination equaled 
only 2.3 percent of water delivered by municipalities.  This percentage 
will climb to 3 percent in 2020.  However, since desalination is utilized 
by industry and commerce, the desalination capacity should be compared to all 
freshwater withdrawal.  Power plants withdraw ten times more water than 
municipal drinking water plants.  Power plants desalinate only a minuscule 
fraction of their total withdrawal. So the growth potential in power and other 
industries is very large.  China has issued regulations requiring power 
plants with seawater access to desalinate rather than extract fresh water.  
A significant portion of the seawater desalination investment will be for 
thermal plants but membrane technology will continue to gain market share.  
There are promising new technologies such as electrochemical desalination and 
forward osmosis which promise higher energy efficiency, greater liquid recovery 
and lower costs of ownership.
The future of desalination depends on the sustainability criteria which will be 
used to justify the investment.  The fact that the harm is global but the 
value local creates different evaluations.  The cost of CO2 
according to some EPA analyses is $50 ton. However, CO2 emitted in 
San Diego does not harm local residents any more than it does citizens of the 
EU.  On the other hand, desalinated water in San Diego benefits local 
residents exclusively.  The residents in the Colorado River Delta will be 
more enthusiastic about a San Diego desalination investment than any other 
group.  McIlvaine has developed
Sustainability Universal Rating System
to rationalize these different perspectives.
A free webinar to discuss the market will be held on Thursday, July 14, 2016. 
Click here to Register for the Webinars
For more information on a customized desalination market study contact Bob 
McIlvaine at 847-784-0012 ext. 112
rmcilvaine@mcilvainecompany.com
For more information on the various relevant multi client market reports click 
on: 
http://home.mcilvainecompany.com/index.php/markets
Gas Turbine Owners Will Spend $1.3 Billion for Ultrapure Water Systems at New 
Gas Turbine Combined Cycle Power Plants
Ultrapure water (UPW) systems are critical to the steam cycle in gas turbine 
combined cycle (GTCC) plants.  In 2017 more than $1.3 billion will be spent 
on UPW systems for new GTCC generators. NAFTA will lead the way with 35 
percent of the purchases.  These forecasts were reached through McIlvaine 
research for N029 
Ultrapure Water: World Market
and 
59EI Gas 
Turbine and Combined Cycle Supplier Program.

UPW components for GTCC plants are challenged by the rapid cycling which is 
required.  Wind and solar are playing an increasing role in power 
generation but their operations are not constant.  As a result, the GTCC 
plants are operated to balance the fluctuating contribution from the other 
sources. Flow accelerated corrosion and other problems are being addressed.  
Operators are being assisted in dealing with these problems in another 
McIlvaine service 59D 
Gas Turbine and Combined Cycle Decisions.
For more information on the reports and databases contact Bob McIlvaine at 
847-784-0012 ext. 112 
rmcilvaine@mcilvainecompany.com
Granular Media Filter Sales to Exceed $2.4 Billion in 2021
Granular media filters will account for 29 percent of the world liquid 
macrofiltration market in 2021.  This is the latest forecast in 
N006 Liquid Filtration and Media World Markets 
published by the McIlvaine Company.

Granular media filter functions can be divided into particulate and dissolved 
segments.  The market for particulate removal in drinking water plants will 
expand slower than the total market due to market share loss to cross-flow 
membranes. On the other hand, the market for removing dissolved contaminants is 
booming. 
Perfluorinated compounds, or PFCs, are manmade, fully fluorinated compounds that 
are not naturally found in the environment and are used in a range of products 
such as fire-fighting foams and coating additives. PFOS and PFOA are the most 
commonly produced PFCs.
PFOA and PFOS are persistent and itinerant in the atmosphere and aqueous 
environments due to their high chemical stability and low volatility. In their 
anionic form, PFCs are water soluble and can easily travel from soil to 
groundwater, carrying the contaminants long distances. Toxicological reports 
indicate potential developmental, reproductive and systemic effects after oral 
exposure, as PFCs accumulate and absorb in the serum, kidney and liver. Because 
PFCs are resistant to direct oxidation, photolytic degradation, biodegradation 
and air stripping/vapor extraction, their removal is very difficult.
AdEdge, Cabot, Calgon Carbon, Carbon Activated 
Corp. , CEI Carbon, Evoqua, Jacobi Carbon, Ovivo, Oxbow and VAF filters are 
offering PFC removal solutions.  Calgon Carbon demonstrated that granular 
activated carbon (GAC) is an effective way to remove PFCs from sources of 
drinking water.  GAC is successful in removal of harmful compounds in 
groundwater, including PFOA as well as perfluorobutanoic acid (PFBA), 
perfluoropentanoic acid (PFOA), perfluorohexanoic acid (PFHxA) and 
perfluorodecanoic acid (PFDA). The spent activated carbon, containing adsorbed 
PFCs, can be thermally reactivated, thereby destroying the contaminants and 
allowing the activated carbon to be recycled and reused in groundwater treatment 
applications. Lab testing and field trials have led to activated carbon systems 
being successfully employed to treat groundwater for PFC removal throughout 
North America. 
For more information on Liquid Filtration and Media: World Market
click on: 
http://www.mcilvainecompany.com/brochures/water.html#n006
Gas Turbine Owners Will Spend $300 Million for Pumps at New Gas Turbine Combined 
Cycle Power Plants
Pumps are critical to the steam cycle in gas turbine combined cycle 
(GTCC) plants.  In 2017 more than $300 million will be spent on pumps for 
new GTCC generators.  NAFTA will lead the way with 35 percent of the 
purchases.  These forecasts were reached through McIlvaine research for
N019 
Pumps World Market  and
59EI Gas 
Turbine and Combined Cycle Supplier Program

Boiler feedwater pumps for GTCC plants are challenged by the rapid cycling which 
is required.  Wind and solar are playing an increasing role in power 
generation but their operations are not constant.  As a result, the GTCC 
plants are operated to balance the fluctuating contribution from other sources. 
Flow accelerated corrosion and other problems are being addressed.  
Operators are being assisted in dealing with these problems in another 
McIlvaine service 59D 
Gas Turbine and Combined Cycle Decisions.
For more information on the reports and databases contact Bob McIlvaine at 
847-784-0012 ext. 112 
rmcilvaine@mcilvainecompany.com
 HOT 
TOPIC HOUR (HTH) SCHEDULE
| 
																
																      
																DATE | 
																
																
																HOT TOPIC HOUR 
																AND DECISION 
																GUIDE SCHEDULE 
																
																
																The opportunity 
																to interact on 
																important issues | 
| 
												
												
												July 14, 2016 | 
												
												
												Desalination 
												
												Thermal vs. Membrane; energy 
												recovery, pump, valve, 
												compressor and chemicals 
												options; power/desalination 
												combinations. | 
| 
												
												
												July 14, 2016 | 
												
												
												NOx Control for PacifiCorp: 
												Overview and Summary of Low NOx 
												Options 
												
												Discussion of options for 
												PacifiCorp to comply with new 
												NOx removal requirements for 
												four 350 MW coal fired 
												generators operating in Utah. 
												The first webinar will consider 
												the range of both in-furnace and 
												back end options. | 
| 
												
												
												July 19, 2016 | 
												
												
												NOx Control for PacifiCorp: 
												Combustion Modifications and 
												Neural Networks 
												
												Discussion of options for 
												PacifiCorp to comply with new 
												NOx removal requirements for 
												four 350 MW coal fired 
												generators operating in Utah. 
												This second webinar will 
												consider the range of both 
												in-furnace options to reduce NOx 
												to between 0.15- 0.22 
												lbs./MMBtu. | 
| 
												
												
												August 2, 2016 | 
												
												
												NOx Control for PacifiCorp: Back 
												end NOx Control 
												
												Discussion of options for 
												PacifiCorp to comply with new 
												NOx removal requirements for 
												four 350 MW coal fired 
												generators operating in Utah. 
												This third webinar will consider 
												the range of options such as 
												peroxide, ozone, and catalysis 
												to reduce emissions to 0.06 
												lbs./MMBtu. | 
| 
												
												
												August 25, 2016 
												
												
												Markets | 
												
												
												Oil, Gas, Refining 
												
												- 
												Supply and demand; impact on 
												flow control and treatment 
												products; regional impacts 
												e.g. subsea in North Atlantic 
												vs. shale in the US vs. Oil 
												Sands in Canada. | 
| 
												
												TBA 
												
												
												Markets | 
												
												
												Food 
												- Analysis 
												of 12 separate 
												applications within food and 
												beverage with analysis of valve, 
												pump, compressor, filter, 
												analyzer and chemical options; 
												impact of new technologies such 
												as forward osmosis. | 
| 
												
												TBA 
												
												
												Markets | 
												
												
												Municipal Wastewater 
												
												- 
												Quality of pumps, valves, 
												filters, and analyzers in 
												Chinese and Asian plants; new 
												pollutant challenges; water 
												purification for reuse. | 
| 
												
												TBA 
												
												
												Markets | 
												
												
												Mobile Emissions 
												
												-Reduction 
												in CO, VOCs, and particulate in 
												fuels, oils, and air used in on 
												and off road vehicles; impact 
												of RDE and failure of NOx 
												traps and the crisis in Europe 
												created by the focus on clean 
												diesel. | 
Click here to Register for the Webinars
Details on Webinars
McIlvaine conducts periodic webinars which are in a discussion format and are 
free of charge to all participants. The displayed material and recordings are 
free to purchasers of the products and services and by subscription to others.
Format:  50-90-minute recorded discussion using McIlvaine display material. 
The session will be free of charge to all participants but registration is 
required.
Approach: There are two types of webinars. One is focused on Markets and 
directed to suppliers. The other is focused on aiding purchasers make the best 
Decisions relative to purchases of flow control and treatment equipment and 
services.
Markets HTH
General overviews of the market including size and major variables will be 
discussed with heavy emphasis on technology and regulatory drivers. The 
presentation will be based on the latest information appearing in McIlvaine 
multi-client reports. Questions and views from both subscribers and 
non-subscribers are encouraged.
Decisions HTH
McIlvaine has been publishing information systems on pollution control since 
1974. Each subject is organized by the pollutant control technology e.g. fabric 
filter, scrubber etc. There are search capabilities to retrieve information on 
any application. The newest addition has been slide deck systems displaying the 
issues and options relative to specific applications. Coal-fired power, cement, 
steel, and waste combustion decision slide decks are continually updated.
The continually updated slide decks are displayed on the applicable Decision 
System.  It is recommended that participants view the slide deck in advance 
of the session and be prepared with questions and views.
Value to purchasers and specifiers:  Your questions and interests will be 
prioritized in the discussion. You will get a monthly newsletter and have 
continuing access to the system and multiple ways to interface in the future 
along with a networking directory of suppliers.
Value to Suppliers:  You have the opportunity to provide data to be 
considered at no charge. If you are also a subscriber you will see the summaries 
in advance and be able to shed light on issues and options not properly covered 
in the slide deck.  If you are a subscriber you will receive the monthly 
newsletter and continuing yearly access to the system including networking 
directories.
44I Power 
Plant Air Quality Decisions  
includes 1ABC, 3ABC, 4ABC, 9ABC decision services but not 2ABC. So those with 
multiple technologies and at least partial focus on power will find this 
combination most cost effective. 
| 
												
												
												Applicable Services for Hot 
												Topic Hours** | |||||||
| 
												
												
												  
												
												
												Pollutant | 
												
												
												  
												
												
												Industry | 
												
												
												Fabric Filter 
												
												(1ABC) | 
												
												
												Scrubber 
												
												(2ABC) | 
												
												
												Precipitator 
												
												(4ABC) | 
												
												
												FGD & DeNOx 
												
												(3ABC) | 
												
												
												Air Pollution  
												
												(9ABC) | 
												
												
												Gas | 
| 
												
												
												FGD  and Acid Gas | 
												
												Coal | 
												
												  | 
												
												  | 
												
												  | 
												
												X | 
												
												X | 
												
												  | 
| 
												
												Sewage | 
												
												  | 
												
												X | 
												
												  | 
												
												  | 
												
												X | 
												
												  | |
| 
												
												WTE | 
												
												  | 
												
												X | 
												
												  | 
												
												  | 
												
												X | 
												
												  | |
| 
												
												Cement | 
												
												  | 
												
												X | 
												
												  | 
												
												  | 
												
												X | 
												
												  | |
| 
												
												Steel | 
												
												  | 
												
												X | 
												
												  | 
												
												  | 
												
												X | 
												
												  | |
| 
												
												 *Included in custom system | 
| 
												
												
												Sponsored Webinars 
												
												allow suppliers to take 
												advantage of all the valuable 
												information on their power point 
												presentations. Click 
												here for details | 
												
												
												Free Sponsored Webinars 
												
												·       
												
												
												
												
												Albemarle 
												- Cement MACT 
												
												·       
												
												
												
												
												Aquatech 
												
												·       
												
												
												
												
												NVISTA 
												
												·       
												
												
												
												
												Midwesco - Bagfilter Performance 
												Analyzer 
												
												·       
												
												
												
												
												Pavilion 
												
												·       
												
												
												
												
												Sick Maihak 
												- Cement MACT 
												
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												Tekran Instruments 
												- Cement   MACT | 
----------
You can register for our free McIlvaine Newsletters at:
http://home.mcilvainecompany.com/index.php?option=com_rsform&formId=5
Bob McIlvaine
President
847-784-0012 ext 112
rmcilvaine@mcilvainecompany.com
www.mcilvainecompany.com