FGD and DeNOx
NEWSLETTER
July
2021
No. 518
Table of Contents
INDUSTRY NEWS
·
Ducon Emerges as Lowest Bidder
in NTPC FGD Orders
·
Pump Forecasts for Every
Market Niche
·
Forecasts For Each Market
Niche in Power Can Be Provided
·
KSB Supplies FGD Pumps Valued
at $1.1 Million to NTPC
·
Shell
Providing Design to Drax For
Capture of 8 Million Tons Per Year of CO2
·
Cormetech Selected for a DOE
Award to Demonstrate Technology to Increase the Amount of CO2
Captured in DAC Operations
·
Valmet to Supply a Boiler
Upgrade and a Flue Gas Cleaning System to Stora Enso’s Anjala-Ingerois Sites in
Finland
·
Andritz Acquires Parts of Air
Quality Control System (AQCS) Business from GE Steam Power
·
Valmet has Completed the
Acquisitions of EWK Umwelttechnik and ECP Group to Strengthen Its Environmental
Systems Business
·
Lean Marine and Yara Marine
Technologies Become One
·
Hamon is Strengthening Equity
·
Isgec Bags a Major Order for
FGD-FGC Package from Odisha Power Generation Corporation Ltd.
·
B&W Renewable Receives Limited
Notice to Proceed for Engineering Portion of $24 Million Waste-to-Energy Project
in Europe
·
Biomass Flyash Can Be a Source
of Rare Earths
·
China Hydrogen Output Value to
Reach $150 Billion by 2030
·
China’s Emission Trading of CO2
From Power Plants Now in Effect
·
Donaldson Company Reports
Strength Across All Regions Drives Sales to a Quarterly Record of $765 Million
·
Clearlake Capital-Backed
Unifrax to Acquire Lydall, Inc. for $62.10 per share
MARKETS
·
Tracking Financial Performance
of Flow and Treat Companies
·
Management Strategy Based on
Niche LTCO Analyses
·
Market Share -TCO -
Profitability Causation Loop
INDUSTRY NEWS
Ducon is a global engineering
& construction firm providing custom engineered solutions in environmental
control, renewable energy, infrastructure, and plant maintenance. Ducon, through
its subsidiaries, licensees, and joint ventures, provides services to clients
globally in a wide variety of industries, such as: chemical, refineries, cement,
power, minerals, steel, mining, and infrastructure. Ducon has completed
thousands of global installations and has compiled an enviable track record of
completed projects which perform reliably and economically year after year.
Ducon provides single source responsibility for execution of major turn-key
projects throughout the world.
Pump Forecasts for Every Market Niche
Why has the Pump World Market Report expanded to include 272,000 individual
forecasts and many hundreds of thousands of additional aggregates?
The reason is that each number represents a unique combination of total cost
of ownership (TCO) factors.

For each pump type, there are forecasts for 80 countries and sub regions further
segmented by 17 applications. Forecasts are provided for future years through
2025 and historical revenues from 2016.

Now there is further segmentation by four performance factors.

The performance segments are
general, severe, critical, and unique. Each has a different set of TCO factors.


Profit is maximized by focusing on the niches where the lowest TCO can be
achieved. For most companies, these niches are even smaller than provided in the
basic report.
The major pump types can be further
divided into many sub segments.
The 17 industries each have individual segments with unique TCO factors. Large
countries such as the U.S. often need to be segmented by State or Province.
McIlvaine can provide these more detailed forecasts to supplement the basic
report
Details on the basic report are found at
http://home.mcilvainecompany.com/index.php/markets/water-and-flow/n019-pumps-world-market
Forecasts For Each Market Niche in Power Can Be Provided
The basic report has 16,000 forecasts just for the power industry. Coal is just
one of 6 sub categories of Power.

The excel spreadsheet with the 272,000 forecasts can be used as the starting
point to determine the markets in more narrow segments.
|
Pump Market |
|||||||||
|
Performance |
Area |
Industry |
Subject |
2020 Total $ mil |
Supplier |
Pump Sub |
Ind Sub |
Scope Adjustment |
Unique TCO
Parameters |
|
Severe Service |
World |
Chemical |
Centrifugal |
265 |
IDEX |
Lined |
chlorine |
PFA lined or exotic |
corrosion resistance, life |
|
Critical Service |
World |
Pharma |
Rotary |
62 |
WFMG |
Peristaltic |
mono |
other biopharm |
product integrity |
|
Severe Service |
World |
Power |
Centrifugal |
348 |
KSB |
Lined |
coal |
FGD recycle |
size, corrosion, and wear resistance |
|
Severe Service |
India |
Power |
Centrifugal |
41 |
KSB |
Lined |
coal |
FGD recycle |
size, corrosion, and wear resistance |
|
Severe Service |
China |
Power |
Centrifugal |
129 |
Libra |
Lined |
coal |
FGD recycle |
size, corrosion, and wear resistance |
This excerpt from the spreadsheet has three examples relative to power and coal.
In this example, there are four severe service forecasts and one critical
service. There are three coal examples: One is a world number, one is India, and
another is China. The supplier is a market leader.
The coal industry applications are segmented by
process. One example is FGD recycle pumps. The following article covers a
million dollar order in India to KSB from NTPC for FGD recycle pumps for 10 FGD
systems. This order represents 2.5% of the entire India power centrifugal pump
market in 2020.
FGD is a very significant portion of the power severe service market and is one
where a great deal of effort has been undertaken to provide pumps which meet the
severe conditions.
McIlvaine covered the various
different unique
designs to meet the cost of ownership needs for this application. It can be
found at
KSB Supplies FGD Pumps Valued at $1.1 Million to NTPC
In India, FGD units will be installed at power plants, which will have a total
generation capacity of 166 GW. Power plants were asked to install FGD units,
which cut emissions of sulfur dioxides, in a phased manner. In all, 440
coal-fired power plants that produce 166.5 GW have to comply with the regulation
by December 2020.
"Countries all over the world have already installed FGD plants and in India it
has come a bit late. Now due to the Supreme Court directive that all these
thermal power plants have to install the FGD units before December 2022,
everybody (in the industry) has to gear up within this short period of three
years," KSB Ltd India Managing Director Rajeev Jain said.
National Thermal Power Corporation (NTPC) is the main-end user who are going to
use these pumps, for which the company has received order worth Rs 100 crore, he
said.
"Though the process is relatively new, the implementation of industrial
pollution norms has been gaining momentum in India in the last few years. We
have managed to bag orders for slurry re-circulation pumps for a large number of
power plants in a short span of time," Jain added.
KSB foresees a huge surge for slurry re-circulation pumps for FGD systems in
India up to 2022 considering the government's support for stringent industrial
emission norms, he said, adding "we are quite upbeat about this new business in
the country."
"To meet the Indian market demand, we have developed the entire supply chain for
these pumps locally. The scope includes supply of slurry re-circulation pumps
with drive units, performance testing and providing erection and commissioning
support to customers," Jain said.
Globally KSB has been a supplier of German technology pumps for FGD applications
since 1977, he said. KSB Ltd India is the Indian arm of KSB.
Jain, who is also the Regional Executive Officer for West Asia at the
Germany-headquartered KSB Ltd, said that the company has been manufacturing
these slurry re-circulation pumps locally for FGD applications after obtaining
license from its parent company KSB Ltd.
"FGD units are comparatively new to India and KSB Limited has continued its
tradition of indigenizing highly-specialized products by adding the Slurry
Re-circulation Pumps required for FGD units in its portfolio for local
manufacturing," Jain said.
The Pune-based KSB Ltd India, which has been in the manufacturing of pumps since
1960, has six production facilities in the country.
The pumps required for FGD applications are supplied from KSB's facility at
Shirwal near Pune.
Shell Providing Design to Drax For Capture of 8 Million Tons Per Year of CO2
Shell Catalysts & Technologies signed an agreement with Drax Power Ltd (Drax)
last November to provide the early front-end-engineering design (pre-FEED)
study on carbon dioxide (CO2) capture technology for the first two
carbon capture units at the Drax Group’s power station near Selby, North
Yorkshire, UK. Each of the carbon capture units would be designed to capture
about 4 million tpy of CO2. The pre-FEED study will be undertaken by
TechnipFMC on behalf of Shell Catalysts & Technologies. This is one of the
largest such studies awarded worldwide. If implemented, it will be the first
low-pressure, post-combustion CO2 capture application for a
biomass-fired power station and one that will result in carbon negative power
generation – another global first.

Drax Power Station is the largest, single-site, renewable electricity generator
in the UK and supplies 12% of the UK’s renewable power. It uses compressed wood
pellets, a form of sustainably sourced biomass, to generate 96% of its power.
The pre-FEED study is to investigate the capture of the CO2 from this
carbon-neutral process using the Shell CANSOLV® CO2
Capture System when potentially deployed on the first two of Drax’s biomass
generating units. TechnipFMC is Shell’s strategic alliance partner for CANSOLV
technology and provides engineering, procurement, and construction expertise for
such projects. The carbon captured would then be transported by pipeline for
sequestration under the seabed in the North Sea as part of the bigger Zero
Carbon Humber industrial decarbonization project.
In June 2019, the UK government signed a net-zero greenhouse gas emissions
target into law. Bioenergy with carbon capture and storage (BECCS) projects are
a key part of meeting this net-zero ambition, as they can deliver negative CO2 emissions,
which will be crucial to decarbonize hard-to-abate sectors of the economy such
as aviation and agriculture. BECCS projects are carbon negative because the
biomass is sourced from sustainably managed forests that absorb CO2 from
the atmosphere while growing; this offsets the CO2 released by the
fuel when used. The addition of carbon capture and storage means that more CO2 is
permanently removed from the atmosphere than is emitted.
Andy Gosse, President, Shell Catalysts & Technologies, says, “We are proud to be
working with Drax as a partner for this pioneering project. The Shell CANSOLV CO2 Capture
System has been in operation since 2014 in a large scale, commercial,
low-pressure application at SaskPower in Canada, where it is
designed to capture up to 1 million tpy of CO2. Our experience in
amine-based systems extends over 60 years: more than 1200 amine-based gas
treating systems have been deployed. This enables us to extend with assurance
the application window to this new post-combustion BECCS duty. The project with
Drax represents a step up in scale and will be a flagship project not only for
the companies involved, but also in the world of carbon capture and storage.”
Stan Knez, President of TechnipFMC’s Process Technology, added, “We are pleased
to be selected along with our CANSOLV technology partner, Shell, to work on this
important carbon capture and sequestration project. Decarbonization is a key
part of the energy transition program and a project of this dimension will make
a significant difference in reducing carbon emissions.”
The capture of CO2 will enable Drax to be the world’s first producer
of carbon-negative electricity, thereby helping to deliver the UK’s net-zero
carbon targets. At about 8 million tpy of possible CO2 sequestration
from the first two Drax biomass generating units, this would be equivalent to
taking two million cars off the road.
The pre-FEED study follows the completion of a successful feasibility study and
is expected to run until early 2021. When the study is complete, Drax will
decide whether to proceed with a FEED study.
Cormetech Selected for a DOE Award to Demonstrate Technology to Increase the
Amount of CO2 Captured in DAC Operations
Cormetech has been selected for an award from the Department of Energy (DOE)
Office of Fossil Energy and Carbon Management and the National Energy Technology
Laboratory (NETL) to increase the amount of CO2 captured in Direct
Air Capture (DAC) operations. Cormetech plans to further develop its DAC
“contactor”. The “contactor” is the engine of the DAC system. Air is moved
through the “contactor” and CO2 is selectively adsorbed onto it. The
improved “contactor” will maximize the amount of CO2 captured from
the atmosphere, while reducing the amount of energy needed to operate.
From the DOE funding announcement (06/15/2021):
“Across the U.S., in states like Arizona and North Carolina, brilliant
innovators are developing Direct Air Capture technologies that can extract
carbon dioxide straight out of the air” said Secretary of Energy Jennifer M.
Granholm. “These DOE investments, and the ones we will make with President
Biden’s American Jobs Plan, are crucial to advancing technology that will help
us avoid the worst effects of climate change and achieve carbon neutrality by
2050.'”
Cormetech’s CEO Mike Mattes commented “Cormetech is very excited about this
award, which will allow us to continue developing CO2 Capture
technology with amine-based adsorbers in Direct Air Capture systems. With
Cormetech’s long history of technology leadership in emission controls, we have
demonstrated the technical feasibility of capturing CO2 directly from
the air with our adsorbers, and this award will allow us to accelerate the
development and improve the CO2 capture rates.”
Valmet
will supply a boiler upgrade and a flue gas cleaning system to Stora Enso’s
Anjala-Ingerois sites in Finland. The goal of the investment is to reduce the
emissions and to ensure flexible use of different fuel mixtures in heat
production, as well as to achieve better boiler performance and higher boiler
efficiency.
The
order is included in Valmet’s orders received of the second quarter 2021. The
value of this kind of boiler rebuild is typically around EUR 15-20 million. The
boiler outage is scheduled for the third quarter of 2022, but the installation
work of the new baghouse filter will be done mainly before the shutdown. The
project’s focus has been in finding ways to minimize the boiler shutdown time.
“We are
looking for a new wider operation range with better operational performance,
high reliability and compliance with future emission limits. We believe in
Valmet´s capability to deliver the boiler upgrade which will meet our
requirements,” says Ari Pöntinen,
Manager, Investments and Operations Development, Anjala Mill, Stora Enso.
“The
upgrade will significantly extend the boiler’s lifetime. Many of the
modifications include new waste-to-energy features to make the existing boiler
more suitable for using solid recovered fuel. At the same time, modifications
and replacements will improve availability, secure safe operation, and reduce
maintenance costs,” says Jouni
Koskinen, Senior Manager, Sales and Technology, Rebuilds and
Conversions, Valmet.
Valmet’s
delivery includes an upgrade to an existing biomass and solid recovered fuel
(SRF) fired BFB boiler, with a thermal power of 110 MWth. Maintenance
type of replacements will be part of the work. The air emission control system
modification includes an efficient new baghouse filter with additive feeding.
Andritz Acquires Parts of Air Quality Control System (AQCS) Business from GE
Steam Power
Andritz has signed an agreement with GE Steam Power to acquire parts of their
Air Quality Control System (AQCS) technology, including the technology center in
Växjö, Sweden. Closing of the transaction was reached on 1st of July 2021.
Andritz takes over the product portfolio for industrial dedusting (electrostatic
precipitators - ESP, fabric filters (FF) and wet ESP), dry/semi-dry flue gas
treatment, and industrial scrubbing, including condensation scrubbers and
low-temperature heat recovery solutions. The acquisition also includes the AQCS
main location in Växjö, Sweden, as well as employees involved in this business
in Sweden and Finland. Andritz acquires the respective intellectual property
(IP), including patents, references, and trademarks, for global use with some
exceptions. For parts, upgrade & service business in India, Bangladesh, Sri
Lanka, the USA, and Canada as well as for FGD products in India, Bangladesh and
Sri Lanka GE Steam Power will continue business as a licensee of Andritz.
The
dedusting portfolio acquired – especially the ESP and FF technologies –
completes Andritz’s air pollution control capabilities in the important pulp,
metals, mining, and power markets.
Valmet has Completed the Acquisitions of EWK Umwelttechnik and ECP Group to
Strengthen Its Environmental Systems Business
Valmet has completed the acquisition of EWK Umwelttechnik GmbH and ECP Group Oy
following the agreements that were announced on June 10. EWK Umwelttechnik is a
German company manufacturing and supplying air emission control systems and
after-installation services. ECP Group is a manufacturer and maintainer of
electrostatic precipitators (ESP), focusing on power plants and pulp and paper
industry, in Finland.
EWK
Umwelttechnik and ECP Group will be included in Valmet’s financial reporting for
the first time in Valmet’s third quarter financial reporting 2021.
The
acquired business of EWK Umwelttechnik becomes a part of Valmet’s Pulp and
energy business line. EWK Umwelttechnik’s offering of emission control
technologies includes electrostatic precipitators, wet absorbers, catalytic and
heat recovery systems, and wastewater purification products. The company serves
multiple customer segments, including wood-based panelboard, glass, mineral
wool, and steel industries. The net sales of EWK Umwelttechnik were
approximately EUR 22 million in 2020. The company employs approximately 50
As of
July 1, 2021, ECP Group is known as Valmet Environment Oy. The acquired business
will be integrated into Valmet EMEA organization, to enhance energy and recovery
services. The offering acquired from ECP Group consists of manufacturing and
modernizing electrostatic precipitators as well as providing services, such as
inspections, annual maintenance, spare parts, and performance improvements. The
net sales of ECP Group were approximately EUR 6 million in 2020. The company,
founded in 2002, is headquartered in Vantaa, Finland, and employs around 20
employees.
Lean Marine and Yara Marine Technologies Become One
Yara
Marine Technologies, a front-runner in the development and implementation of
emissions reduction technologies in the maritime industry, has acquired Lean
Marine, a company at the cutting edge of automated fuel-saving, performance
management, and reporting solutions for vessels. Lean Marine’s intelligent
software and hardware solutions have already been installed on more than 200
vessels worldwide.
Lean
Marine offers a unique combination of direct, real-time fuel optimization and
data analysis over time. This improves operational efficiency, with potential
fuel consumption and CO2 emission savings of up to 25 percent.
Their
FuelOpt system optimizes a vessel’s propulsion line in real-time based on the
commands from the bridge, enabling automated control of vessel speed and fuel
consumption, and avoiding fuel overconsumption. Additionally, on vessels with
controllable pitch propellers, FuelOpt acts as a dynamic tuning system
controlling the propeller’s pitch and RPM automatically to produce the most
amount of thrust with the least amount of power. Their second main product,
Fleet Analytics, turns the vessel’s data into knowledge to improve
decision-making and achieve operational excellence.
The
great savings provided by these solutions ensure a short payback time and strong
business case for customers.
Lean
Marine will continue to offer FuelOpt and Fleet Analytics as part of Yara
Marine’s portfolio of green technologies for the maritime industry, and these
offerings will be backed by Yara Marine’s global service and support
infrastructure.
Stricter
emissions regulations are on the horizon. The International Maritime
Organization is targeting a 40 percent reduction in CO2 emissions by 2030, which
leaves the shipping industry under growing pressure to implement technologies
that facilitate significant emissions reductions.
Hamon’s management team would like to inform the market that the various stages
of the first phase of the plan to strengthen the company’s equity were completed
on Thursday June 3, 2021. The Bondholders Meeting has voted in favor of
extending the term of the debenture loan for a duration of 10 years to January
30, 2035. The extraordinary shareholders’ general meeting has voted in favor of
increasing the capital through contributions in kind resulting from the
conversion of the respective receivables of EUR 2.1 million held by Sogepa and
the Banks into Company shares, increasing the capital of the latter to EUR
39,370,611.60 by creating 8,400,000 new shares at a price of EUR 0.5 per share.
The Board of Directors, acting within the framework of the authorized capital,
has then decided to increase the capital in cash from EUR 15,000,000, through
the subscription of Sogepa, increasing Hamon’s capital to EUR 54,370,611.60 by
creating 30,000,000 new shares at a price of EUR 0.5 per share. Hamon’s capital
is now represented by 49,057,761 shares. The listing of these shares on Euronext
Brussels will be requested at the same time as that of the shares created during
the second phase.
Isgec Bags a
Major Order for FGD-FGC Package from Odisha Power Generation Corporation Ltd
Isgec has received a prestigious order for Wet Limestone Flue Gas
Desulfurization System and Flue Gas Conditioning System Package (FGD-FGC
Package) from Odisha Power Generation Corporation Ltd. for their 2x660 MW TPPIB
Thermal Power Station at Banharpalli, Jharsuguda, Odisha, India.
Isgec has Collaboration and Technology Transfer agreement with Babcock Power
Environmental Inc., USA for Wet FGD, and it is this advanced technology that
will be utilized for this project.
The scope of work includes Design, Engineering, Procurement, Fabrication,
Construction, Installation, Commissioning, Startup, and Testing of FGD- FGC
Package.
“We are excited to associate with Odisha Power Generation Corp. Ltd. This is a
very prestigious order for us from an esteemed State Government organization.
This is our 4th Project in the Wet FGD Business, and we are all
geared up to take on and successfully execute this project.” Said Mr. Suman
Jain, Group Head – Utility Boilers, Air Pollution Control Equipment, and New
Technology Development, Isgec Heavy Engineering Ltd.
B&W Renewable Receives
Limited Notice to Proceed for Engineering Portion of $24 Million Waste-to-Energy
Project in Europe
Babcock & Wilcox (B&W) announced that its B&W Renewable segment has received a
limited notice to proceed for a new-build waste-to-energy project in Europe as
it finalizes terms for a $24 million contract with its customer. B&W Renewable
anticipates a full notice to proceed later this year.
Under the limited notice to proceed, B&W Renewable has begun engineering on its
best-in-class renewable energy technology — including a boiler, combustion
equipment and DynaGrate® combustion grate — to process municipal
waste to produce electricity while controlling environmental emissions and
eliminating harmful landfill methane emissions.
“The market for clean, renewable energy in Europe is extremely strong, and we’re
pleased to expand beyond our already large base of DynaGrate customers in the
U.K. and Scandinavia with this new-build installation,” said B&W Chief Operating
Officer Jimmy Morgan. “B&W Renewable’s waste-to-energy technologies allow our
customers to turn municipal waste that would otherwise end up in a landfill into
a clean, baseload power-producing asset, while reducing greenhouse gas and other
emissions.”
“By diverting municipal waste from landfills, we reduce the associated
environmental impacts caused by burying trash – including water pollution, odors
and emissions of the potent greenhouse gas methane, which is produced when
biological waste decomposes,” Morgan said. “Waste-to-energy is also fully
complementary to recycling programs, beneficially using waste that otherwise
couldn’t be recycled.”
B&W announced an expansion of its presence in Europe in September 2020, as it
looks to capitalize on an estimated addressable market of more than $7 billion
in the region over the next three years.
Biomass Flyash Can
Be a Source of Rare Earths
Researchers at the Institute of Mineralogy in Bulgaria has found that while rare
earths in coal ash are much more prevalent, some of the ones in biomass ash are
water soluble and can be easily extracted. This means that BECCS can not only
reduce CO2 but also recover a valuable product.
The contents and associations of 14 rare earth elements and Y (REY), as well as
the phase-mineral and chemical composition of biomass ashes (BAs) from eight
biomass varieties were studied. An elucidation of the REY contents in BAs was
conducted and a comparison with coal ashes (CAs) was performed. The correlations
and associations of REY with major and minor elements, and different mineral
classes in BAs are given. It was found that REY commonly have about one order of
magnitude lower bulk concentrations in BA than those in CA. The distribution of
REY in BAs is strongly dependent on the plant species and their source, and the
different inorganic ash types. The individual REY show numerous strong and
significant positive correlations; however, three major associations can be
divided according to these correlations, namely: (1) light Ce, La, Nd, and Pr
with Al2O3 + Fe2O3 + TiO2,
Al, phosphates, and Ti; (2) medium Y with carbonates, oxides and hydroxides, and
K; and (3) light Sm, medium Dy, Eu, Gd and Tb, and heavy Er, Ho, Lu, Tm and Yb
with Si and silicates.
BA is a less prospective resource for a recovery of REY than CA according to
their bulk concentrations; however, BAs are abundant in water-soluble components
and their solutions may be used for REY recovery. The data also indicate that
the low REY concentrations in BA would not have potential environmental and
health concerns excluding their occurrence in mobile forms and in some
radioactive silicate and phosphate minerals.
https://www.sciencedirect.com/science/article/abs/pii/S0016236119318794
China Hydrogen Output
Value to Reach $150 Billion by 2030
China has been cranking up investments in hydrogen, a renewable and potentially
clean source of energy. The country's central and local governments have inked
the hydrogen industry into the 14th Five-Year Plan (2021-2025) as one of China's
six industries of the future.
The China Hydrogen Alliance, a government-supported industry group, predicts
that by 2025 the output value of the country's hydrogen energy industry will
reach 1 trillion yuan ($152.6 billion), and by 2030 that China's demand for
hydrogen will reach 35 million tons, accounting for at least 5% of China's
energy system.
Increasing the use of hydrogen — a gaseous element in great abundance — could
help support the government's goals of dramatically reducing China's emissions
of carbon dioxide, one of the main greenhouse gases driving climate change.
Hydrogen fuel cells use chemical reactions to generate zero-emission electricity
that can be used in transportation and other applications. Expanding production
of hydrogen and developing refueling infrastructure may help increase the number
of new-energy vehicles on the road and help China hit peak carbon emissions
before 2030 and reach carbon neutrality by 2060.
But to achieve those goals, technological obstacles need to be overcome to lower
the costs of extracting, storing, transporting, and delivering the material to
end users. China's advantages lie in strong government support and a huge
market. Here are four things to know about the country's plans for hydrogen.
China's 14th Five Year Plan labels hydrogen a "frontier" area that the country
pledges to advance. Even though a national strategy for hydrogen development has
yet to be developed, 16 provinces and cities have launched their own five-year
plans that specifically feature hydrogen. For example, Beijing includes
accelerated planning and construction of hydrogen refueling stations. Jiangsu
Province's plan includes development of hydrogen fuel cell vehicles and hydrogen
fueling infrastructure.
China is initiating a four-year program to support local governments in
researching hydrogen technology and developing an industry chain. Five city
groups, including the Beijing-Tianjin-Hebei cluster, Guangdong and Henan
provinces, and Shanghai have been selected for demonstration projects,
participants told Caixin, though the central government has not published the
names of cities in the program. Local governments that meet specific targets
will be awarded up to 1.7 billion yuan as a fiscal bonus.
Five ministries, including the Finance Ministry, the Ministry of Industry and
Information and the National Energy Administration, delayed releasing the final
list because the review process has strict requirements and competition among
provinces is fierce, participants said.
High production costs have kept hydrogen-powered cars from reaching a
commercialized stage in China and elsewhere. The difficulties of storing and
transporting the highly explosive gas add to the costs. At current market
prices, hydrogen to power a fuel cell car in China costs about 70 yuan per
kilogram. The figure needs to come down to less than 40 yuan per kilogram before
hydrogen-powered cars can be competitive with traditional gasoline-powered
vehicles, according to an estimate by Fu Guanyun, a researcher at the National
Development and Reform Commission, China's state planner.
The most mature method for large-scale production of hydrogen without extracting
it from fossil fuels is water electrolysis, using electricity to split water
molecules into oxygen and hydrogen. The key challenge of electrolytic hydrogen
production is cost, including the initial capital expenditure and electricity
expenses.
More than 70% of the cost of extracting hydrogen from water is electricity. It
takes about 60 kilowatt-hours of electricity to produce 1 kg of hydrogen. Based
on the industrial electricity price of 0.65 yuan ($0.10) per kilowatt-hour, the
cost would be as high as 39 yuan per kilogram of hydrogen.
Moreover, China generates most of its electricity by burning coal, which spews
vast amounts of carbon dioxide into the atmosphere. Based on the average carbon
emissions from generating electricity, extracting 1 kilogram of hydrogen from
water would produce about 35.84 kilograms of carbon dioxide. That would be three
to four times the carbon emissions from producing 1 kilogram of hydrogen from
fossil coal or oil.
One solution would be to use renewable energy — such as hydroelectric, wind or
solar — in the electrolysis of water. Beijing Jingneng Power, a state-owned coal
power producer, is building a 23 billion yuan green hydrogen plant in Ordos in
north China's Inner Mongolia autonomous region to be powered by solar and wind
energy. China Petroleum and Chemical plans to launch its first solar and
wind-powered green hydrogen project, also in Ordos, in 2022. Since 2019, China
has had more than 30 green hydrogen projects in the works.
The mainstream view in the industry is that green hydrogen will be economical
only when the cost of renewable power falls below 0.2 yuan per kilowatt-hour.
The cost of wind and solar electricity now is around 0.3 yuan per kWh. Zeng Tao,
chief analyst of power equipment and new energy at investment bank China
International Capital, said he expects green hydrogen can cost less than
coal-based hydrogen by 2040.
In terms of delivery, most of China's hydrogen is transported by truck, which is
more expensive and less efficient than pipelines. China mainly uses trailers
with a capacity of 300 kg of hydrogen, which is less than half the capacity of
trailers commonly used in Western countries.
Transporting hydrogen via pipeline would be efficient but requires high upfront
investment. Building a national hydrogen delivery infrastructure would also be a
big challenge. State-owned China Oil & Gas Pipeline Network, or PipeChina,
included hydrogen pipeline research in its 14th Five-Year Plan. State-owned
China Petroleum and Chemical, or Sinopec, is accelerating infrastructure
construction for hydrogen, including pipelines and filling stations.
Where does China stand in the global hydrogen race?
More than 30 countries have developed hydrogen road maps, and 228 large-scale
hydrogen projects were announced across the value chain, according to a report
published in February by
the Hydrogen Council, a global CEO-led initiative of leading companies. The
council projects that hydrogen could meet 18% of total global energy demand and
create a $2.5 trillion market with more than 30 million jobs by 2050.
Japan is leading in hydrogen fuel cell technology, while the United States is at
the forefront of laboratory research. Europe is more focused on upstream
hydrogen production, and China has the largest hydrogen market, said Wang Cheng,
director of the hydrogen fuel cell laboratory at Tsinghua University.
"In terms of green hydrogen production technology, China basically stands at the
same starting line with the U.S. and European countries," Wang said.
Toyota Motor is a leader in hydrogen fuel cell vehicles. The Japanese automaker
unveiled the world's first mass-produced hydrogen fuel cell car in 2014 and
launched its second-generation Mirai -- the Japanese word for "future" -- last
year. In the first quarter, Toyota sold 2,000 fuel cell vehicles, accounting for
half of global sales, according to energy market researcher SNE Research.
Even with its world-leading technology and sales volume, Toyota's fuel cell
vehicle portfolio is clearly at an early stage. As in China, infrastructure is a
serious impediment to the adoption of fuel cell vehicles in Japan, according to
a February report by Weekly Toyo Keizai. There are only 135 hydrogen
fueling stations in the country — all subsidized by the government — compared
with 30,000 public charging stations for electric cars.
The Japanese government set up a committee to get automakers and energy
companies to work together in promoting hydrogen energy. But in practice,
companies are pursuing their own interests, and hydrogen projects face
difficulties moving forward quickly, said Ma Tiancai, deputy director of
China's National Fuel Cell Vehicle and Power System Engineering Research Center.
China has a stronger environment for nurturing the fuel cell vehicle industry,
Ma said, as all parties are more willing to sacrifice short-term interests and
promote the industry. In addition, China is rich in hydrogen resources and has
far more production capacity than Japan, Ma said.
Since 2020, Toyota has stepped up cooperation with China's hydrogen fuel cell
industry. In March, Toyota and Chinese hydrogen fuel cell engine-maker Beijing
SinoHytec agreed to set up a 50-50 joint venture to produce fuel cells for
commercial vehicles in China. In August last year, the Japanese carmaker
established United Fuel Cell System R&D with five Chinese companies, including
Beijing SinoHytec, to develop hydrogen fuel cells for commercial vehicles.
Toyota may play a role in a segment of China's hydrogen fuel cell vehicle
industry that's similar to Tesla's role in battery-powered cars, Ma suggested.
As the world leader in electric vehicles, the arrival of Tesla in China's market
has encouraged smaller domestic players to innovate and compete, which in turn
could promote growth of the entire industry.
China’s Emission Trading
of CO2 From Power Plants Now in Effect
The operational phase of China’s national emission trading scheme (ETS) has
begun, with the measures that form the legal basis of the scheme coming into
effect on February 1 and trading set to begin in mid-2021. The Ministry of
Environment and Ecology, formed in 2018, is the scheme’s main regulator.
Regional pilot schemes to test processes, rules and market infrastructure
development have taken place over the past three years, with the National
Development and Reform Commission releasing the initial ETS framework in 2017.
The regional pilots have explored how carbon markets could function in different
structures, including allocation mechanisms, sectoral coverage and the use of
offset credits and carbon derivative products.
The national ETS will initially only cover the power sector, which accounts for
around 30% of domestic carbon emissions, but will ultimately cover other
sectors, including petrochemicals, chemicals, building materials, steel,
non-ferrous metals, paper, and domestic aviation. Certain sectors that make up a
significant proportion of overall greenhouse gas emissions, such as transport,
agriculture, and construction, are still excluded from the scheme.
The first ETS compliance cycle runs from January 6 to December. 31, 2021, during
which entities need to report and verify emissions, and trade allowances to meet
any obligations. The first cycle covers emissions from 2019-2020. Entities with
annual emissions of around 26,000 tons of carbon dioxide (CO2) —
which equates to total energy consumption of more than 10,000 tons of coal
equivalent — in any year over 2013-2019 are required to participate in the first
compliance cycle; 2,225 power generators meet this criteria. Entities that
participate in the national ETS will no longer be part of regional scheme
pilots.
Donaldson Company Reports Strength Across All Regions
Drives Sales to a Quarterly Record of $765 Million
Donaldson Company, Inc. reported third quarter 2021 net earnings of $84.4
million compared with $63.4 million in 2020. Earnings per share (EPS)1 for the
third quarter 2021 increased 32% to $0.66 compared to $0.50 in 2020.
“Donaldson’s third quarter sales were the highest quarterly sales in our
106-year history and reflected strength in the economy as seen in our Engine
segment and the beginning of recovery in our Industrial segment,” said Tod
Carpenter, chairman, president, and chief executive officer. “Additionally,
although we faced pressures from our supply chain, raw material costs, and sales
mix, we were able to offset this with volume leverage and recorded a
year-over-year increase in gross margin of 50 basis points to 33.7%. We continue
to expand our leadership position in filtration technology as we deliver on our
strategy to increase our addressable market and
generate higher returns.
“With one quarter left in our fiscal year and customer demand at a
high level for most of our businesses, we are confident the sales momentum we
experienced in the third quarter will carry through our fiscal year-end. While
challenges in supply chain are expected to continue through the fourth quarter
of fiscal 2021, we are increasing our 2021 sales guidance due to our strong
third quarter sales results along with continued strength in our Engine Off-Road
and Aftermarket businesses, an uptick in our On-Road business, and increasing
momentum in our Industrial segment. Total sales are expected to increase between
9% and 11%, compared with prior guidance of between 5% and 8%. I am proud of how
our Donaldson employees have worked together tirelessly to address the
challenges related to the COVID-19 pandemic and supply chain constraints while
managing increased demand for our products to ensure we meet the needs of our
customers and advance filtration for a cleaner world.”
1. All earnings per share figures refer to diluted earnings per share.
Operating Results
Third quarter 2021 sales increased 21.5% to $765.0 million from $629.7
million in 2020. Excluding the positive impact from currency translation of
4.4%, third quarter 2021 sales increased 17.1%.
Third quarter 2021 Industrial sales increased 11.8%, or 7.1% excluding the
impact from currency translation. This increase was driven primarily by
improvement in Industrial Filtration Solutions (IFS), which increased 19.2%
compared to 2020, due in part to a strong sales increase in China. IFS sales
growth was driven by a mid-teens increase in Industrial Air Filtration (IAF) as
IAF experienced a rebound in demand for dust collection products with all major
regions reporting year-over-year growth. Process Filtration experienced
double-digit sales gains, particularly in the Europe, Middle East, and Africa
(EMEA) and Asia Pacific regions. Sales of Gas Turbine Systems (GTS) declined
12.6% year-over-year due to a decline in demand for gas turbines used in the oil
and gas market, a slowing of retrofit activity, and the timing of projects.
Special Applications recorded a 4.9% increase in sales compared to 2020,
although on a constant currency basis sales were down slightly owing to
continuing softness in the disk drive market. Partially offsetting the decline
in disk drive sales were increases in Integrated Venting Solutions,
Semicon/Imaging, and Membranes.
Third quarter 2021 gross margin increased to 33.7% from 33.2% in 2020.
The year-over-year improvement was driven by leverage on the increased volume
and pricing activities, partially offset by commodity and freight rate inflation
and an unfavorable sales mix.
Third quarter 2021 operating expenses as a percent of sales were 19.4 %,
an improvement from 19.8% in 2020. The improvement reflects leverage on higher
sales partially offset by higher incentive compensation expense.
Donaldson’s third quarter 2021 operating income as a rate of sales
(“operating margin”) increased to 14.3% from 13.4% in 2020.
Third quarter 2021 interest expense declined to $3.2 million, from $4.4
million in 2020, reflecting a lower debt level. Other income, net was $4.7
million in third quarter 2021, compared with $4.3 million in 2020.
Third quarter 2021 effective tax rate decreased to 23.9% from 24.9% in
2020, driven primarily by an increase in discrete tax item benefits. Donaldson
paid third quarter 2021 dividends of $26.5 million and repurchased approximately
0.4% of its outstanding shares for $32.4 million. Year-to-date Donaldson has
repurchased 1.1% of its outstanding shares for $78.7 million.
Fiscal 2021 Outlook
Donaldson is increasing its fiscal 2021 guidance due to strong third
quarter fiscal 2021 results, current backlog levels, and incoming order rates.
GAAP EPS is expected to be between $2.20 and $2.26, compared with fiscal 2020
GAAP EPS of $2.00. Excluding a negative impact of $0.08 per share related to
restructuring activities in the second quarter of 2021, adjusted fiscal 2021
EPS2 is expected to be between $2.28 and $2.34. The Company expects full-year
sales to increase between 9% and 11% versus fiscal 2020, compared with prior
guidance of between 5% and 8%. Currency translation is expected to benefit
fiscal year 2021 sales by approximately 3%.
Fiscal 2021 Industrial sales are expected to increase between 3% and 5%
from fiscal 2020, compared with prior guidance in a range between a 2% decline
and a 2% increase.
2 Adjusted earnings per share is a non-GAAP financial measure that
excludes the impact of the restructuring charges recorded in the second quarter
of fiscal 2021.
Growth in Industrial reflects an expected sales increase in IFS led by
IAF and Process Filtration partially offset by declines in GTS and Special
Applications.
Donaldson expects fiscal 2021 adjusted operating margin between 13.8% and
14.2%,3 compared with 13.2% in fiscal 2020. The year-over-year improvement is
expected to come from higher gross margin, reflecting improved absorption on
higher sales, pricing initiatives, as well as operating expense leverage. The
improvement is partially offset by higher raw material and freight costs, second
half sales mix pressure, primarily in the Engine segment, and increased
incentive compensation expense.
The company expects fiscal 2021 interest expense of approximately $13
million, and other income, net is forecast between $5 million and $7 million.
Donaldson’s fiscal 2021 effective income tax rate is forecast between 24% and
25%.
The Company expects fiscal 2021 capital expenditures between $55 million
and $60 million. Cash flow conversion is still expected above 100%, reflecting
strong year-to-date conversion and an increase in working capital. Donaldson
expects to repurchase 1.5% to 2.0% of its outstanding shares during fiscal 2021.
3 The adjusted operating margin forecast excludes the impact of the
restructuring charges recorded in the second quarter of fiscal 2021.
Clearlake Capital-Backed Unifrax to Acquire Lydall, Inc. for $62.10
per share
Unifrax, a leading global provider of high-performance specialty
materials focused on thermal management, specialty filtration, battery
materials, emission control and fire protection applications backed by Clearlake
Capital Group, L.P. (“Clearlake”), announced it has signed definitive agreements
to acquire Lydall, Inc. a leader in the design and production of specialty
filtration materials and advanced material solutions. With its leading
technologies and 23 manufacturing facilities around the world, Lydall is well
positioned to capitalize on growth in clean air filtration and electric vehicle
adoption, among many other attractive markets. Under the terms of the agreement,
Lydall shareholders will receive $62.10 per share in cash for each share
outstanding, implying a total enterprise value of approximately $1.3 billion.
“The combination of Unifrax and Lydall creates a global specialty
materials platform with new cutting edge technologies in advanced filtration,
electric vehicle battery systems, and energy saving applications,” said John
Dandolph, President and CEO of Unifrax. “The addition of Lydall’s people,
technologies, and assets to the Unifrax portfolio will help accelerate our
innovation pipeline and creates a world class platform capable of solving the
world’s most pressing energy consumption, environmental and filtration
challenges. We are excited to partner with a company that is similarly focused
on our commitment to a Greener, Cleaner, and Safer® world.”
Sara Greenstein, President and CEO of Lydall, added, “We are excited
about the combination of Lydall and Unifrax. With this transaction, we are
creating a leader in specialty filtration and advanced materials with over 250
years of combined expertise and experience delivering innovative and compelling
solutions to customers worldwide.”
“We have long admired Lydall and what it would bring to our platform
investment in Unifrax and could not be more excited about partnering with the
Company and its team to build one of the world’s leading global specialty
materials platforms,” said José E. Feliciano, Co-Founder and Managing Partner at
Clearlake, and Colin Leonard, Partner at Clearlake, in a joint statement. “We
have supported Unifrax’s development of new technologies over the last few years
that have the potential to change how we think about the industries in which
both Unifrax and Lydall operate and inform their futures. The addition of Lydall
to the Unifrax portfolio and its strong capabilities in advanced filtration
creates a global platform with significant scale that together can accelerate
each company’s respective compelling growth plans.”
The transaction, which has been approved by the boards of directors of
both companies, is expected to close in the second half of 2021 subject to the
receipt of required regulatory approvals, approvals of Lydall stockholders and
other customary closing conditions.
MARKETS
Tracking Financial Performance
of Flow and Treat Companies
Jordan Knauff publishes a quarterly analysis of flow control company financial
data as well as analyses of the valve, pump, and filter industries You can
receive the March 2021 Insights at https://www.jordanknauff.com/research-library/industry-sight-request/?ris=3255
The latest report shows the following mergers and acquisitions.
Acquisition Advisory – Assistance to clients in the successful closing of an
acquisition. Pertinent services include valuation, optimization of structure,
direction of the due diligence process and negotiation of transaction documents.
Acquisition advisory services encompass work on a standalone target or a series
of acquisitions that form a strategic consolidation plan.
Strategic Business Services – A suite of consulting projects designed
specifically for middle market business owners and executives to enable them to
make better decisions about their companies or industries. Services include:
· Company
Specific Valuations
§ Capital
Road Maps®
§ Strategic
Industry Analyses
The report also conveniently displays lots of financial data including important
ratios for specific companies segmented by filters, valves, and pumps.
McIlvaine estimates the world flow and treat market at over $600 billion/yr. Of
this, $300 billion is for general service products. General Service is defined
as where the performance of the product is less important than price and
delivery. McIlvaine has identified three additional segments: severe service,
critical service, and unique service.
In these three segments product performance is the parameter which should set
the price However, unless the customer can be convinced that the product will
provide a lower total cost of ownership (LTCO), the company cannot take
advantage of the superiority. However through validation (LTCOV), the company
can increase prices, sales, and profit margins.
Validation will be made easier by the Industrial Internet of Wisdom, which is
being created by the vast amount of online information being made available. All
that is necessary is for the suppliers to organize it and work to make sure
customers have access to it.
The cost of validation will be less than 1% of sales. If the price of high
performance products can be raised 4% there will be a net 3% increase in EBITA.
The average EBITA is now around 18%. If there is a 3% increase for high
performance products, the average EBITA could rise to 19.5.
We have extracted current annualized sales and EBITA %.
|
Company |
Revenues |
Margin |
|
3M Co. (MMM) |
$32,960 |
29.9% |
|
Aalberts Industries NV (AALB) |
3,064 |
14.8% |
|
Alfa Laval AB (ALFA) |
4,755 |
20.1% |
|
Ampco-Pittsburgh Corp. (AP) |
324 |
6.8% |
|
Andritz AG (ANDR) |
7,868 |
7.3% |
|
Badger Meter Inc. (BMI) |
435 |
22.0% |
|
Baker Hughes Inc. (BKR) |
20,062 |
15.4% |
|
Cantel Medical Corp (CMD) |
1,061 |
19.5% |
|
CECO Environmental Corp. (CECE) |
307 |
10.8% |
|
CIRCOR International Inc. (CIR) |
773 |
12.5% |
|
Colfax Corporation (CFX) |
3,071 |
16.2% |
|
Corning Inc. (GLW) |
12,202 |
26.8% |
|
Crane Co. (CR) |
2,973 |
17.9% |
|
Cummins Inc. (CMI) |
19,811 |
16.3% |
|
Curtiss-Wright Corp (CW) |
2,387 |
22.9% |
|
Danaher Corp. (DHR) |
22,284 |
30.3% |
|
DMW Corp. (6365) |
192 |
13.4% |
|
Donaldson Company Inc. (DCI) |
2,563 |
17.2% |
|
Dover Corp. (DOV) |
6,896 |
20.8% |
|
Eaton Corporation (ETN) |
17,761 |
16.5% |
|
Ebara Corp. (6361) |
4,735 |
10.4% |
|
Emerson Electric Co. (EMR) |
17,064 |
23.5% |
|
Energy Recovery, Inc. (ERII) |
126 |
38.9% |
|
Entegris, Inc. (ENTG) |
1,859 |
29.5% |
|
ESCO Technologies Inc. (ESE) |
710 |
19.6% |
|
Flowserve Corp. (FLS) |
3,692 |
15.6% |
|
FLSmidth & Co. A/S (FLS) |
2,594 |
6.2% |
|
Franklin Electric Co. Inc. (FELE) |
1,314 |
15.2% |
|
General Electric (GE) |
77,248 |
8.7% |
|
Georg Fischer AG (FI-N) |
3,396 |
8.7% |
|
Gevelot SA (ALGEV) |
113 |
5.9% |
|
Gorman-Rupp Co. (GRC) |
346 |
13.3% |
|
Graco Inc. (GGG) |
1,731 |
30.6% |
|
GUD Holdings Ltd. (GUD) |
352 |
21.9% |
|
Hisaka Works Ltd (6247) |
259 |
9.9% |
|
Hitachi Ltd (6501) |
75,969 |
17.8% |
|
Honeywell International Inc. (HON) |
32,628 |
24.4% |
|
Hyundai Heavy Industries Co. Ltd (A009540) |
13,217 |
3.2% |
|
IDEX Corp. (IEX) |
2,409 |
28.0% |
|
Illinois Tool Works Inc. (ITW) |
12,890 |
27.3% |
|
IMI plc (IMI) |
2,514 |
19.7% |
|
Ingersoll-Rand Co. Ltd. (IR |
5,577 |
19.1% |
|
ITT Corporation (ITT) |
2,513 |
14.9% |
|
John Wood Group plc (WG) |
7,633 |
7.4% |
|
KBS Aktiengesellschaft (KSB) |
2,609 |
7.3% |
|
Kirloskar Brothers Ltd (500241) |
361 |
8.2% |
|
Kitz Corp (6498) |
1,060 |
10.8% |
|
Kubota Corp (6326) |
16,756 |
13.0% |
|
Lydall Inc. (LDL) |
791 |
11.2% |
|
Mueller Water Products, Inc (MWA) |
999 |
20.5% |
|
National Oilwell Varco, Incorporated (NOV) |
5,456 |
3.8% |
|
Nikkiso Co. Ltd. (6376) |
1,433 |
11.4% |
|
Parker Hannifin Corporation (PH) |
13,549 |
20.6% |
|
Pentair, Inc. (PNR) |
3,174 |
20.1% |
|
Pfeiffer Vacuum Technology AG (PFV) |
726 |
13.1% |
|
Roper Technologies, Inc. (PNR) |
5,705 |
37.1% |
|
Schlumberger Limited (SLB) |
21,369 |
25.3% |
|
SKF AB (SKF B) |
8,582 |
13.3% |
|
Spirax-Sarco Engineering plc (SPX) |
1,644 |
27.5% |
|
SPX Flow Inc. (FLOW) |
1,351 |
11.9% |
|
Standex International Corp. (SXI) |
619 |
17.9% |
|
Sulzer, Ltd (SUN) |
3,522 |
11.2% |
|
TechnipFMC plc (FTI) |
13,100 |
15.2% |
|
Teikoku Electric Mfg. Co. Ind (6333) |
183 |
19.4% |
|
Tenneco Inc. (TEN) |
16,274 |
7.7% |
|
The Weir Group PLC (Weir) |
2,707 |
20.3% |
|
Torishima Pump Manufacturing Co. Ltd (6363) |
456 |
11.0% |
|
Tsurumi Manufacturing Co. Ltd (6351) |
405 |
13.6% |
|
Velan, Inc. (VLN) |
341 |
5.5% |
|
Watts Water Technologies, Inc. (WTS) |
1,539 |
17.4% |
|
Weatherford International Ltd. (WFT) |
3,302 |
9.9% |
|
Xylem Inc (XYL) |
5,009 |
18.3% |
There can be a substantial increased EBITA just in validating high performance.
Those flow and treat companies, which can achieve LTCO by a large margin, can
enjoy much higher EBITA. A few companies on the list are achieving close to 30%
EBITA. So it is possible.
We will be reporting sales and margin data on a weekly basis in the E-Alert.
|
Company |
Revenue
$ Millions |
Operating Profit Margin |
2021
Revenue Forecast% |
Forecasted Operating Profit Margin % |
|
ITT |
698
(Q!) |
16.8
(Q1) |
+8-10 |
16.9 to 17.4 |
|
Crane |
834 |
16.2 |
+5-7 |
|
|
Crane F.H |
288 |
13.4 |
|
|
Management Strategy Based on Niche LTCO Analyses
Digital communications and content marketing are providing
cost of ownership factors which will allow purchasers to make better choices.
Nearly $300 billion/yr of flow and treat purchases are based
more on anticipated product performance than on price and delivery. This
decision on Lowest Total Cost of Ownership (LTCO) is based on the following
factors and examples.
Too many products are purchased because they are what is
being used rather than what might be better. In order to gain market share
suppliers need a Lowest Total Cost of Ownership Validation (LTCOV) which
includes substantiation of all factors.
Shared product features need to be incorporated. Dry
scrubbers reduce water usage compared to wet scrubbers. Diaphragm valves have
hygienic advantages over other types.
It is possible to have the best performance even though there
are no unique features. If the product incorporates more of the shared cost
reducing features than any competitor, it can claim LTCO.
Product based associations are well equipped to communicate
shared product features. Other associations such as those built around the
environment or safety can contribute common factor evidence. The media can help
communicate this knowledge.
The Mcilvaine company is working with suppliers to help them
quantify the unique product benefits in each niche. With many industries, many
processes, and many geographies it is critical in each niche to
Use of niche LTCO Analyses to
Determine Strategy

The program is explained at http://home.mcilvainecompany.com/index.php/30-general/1658-holistic-content-marketing-program
A number
of multi-client flow and treat market reports are available and described at www.mcilvainecompany.com
Click on markets at the top.
Bob
McIlvaine can answer your questions at rmcilvaine@mcilvainecompany.com
Market Share -TCO - Profitability Causation Loop
The extent to which market share correlates or causes
profitability is debatable. To answer this question for the Flow and Treat
industry, it is desirable to separately analyze the general performance and high
performance segments.
The general performance segment depends on price and
delivery. There are economies of scale. The large producer achieves lower
production costs and potentially higher margins.
The high performance Flow and Treat purchases are $300
billion per year. For this segment there are a number of related factors forming
a causation loop consisting of

TCO is dependent on the performance of the product. Higher
prices and margins can be achieved if the customer can be persuaded that the
product is the best choice (LTCOV).
If a company has a high market share it can infer LTCO. It
does not need proof but only to point to the many happy users. So market share
is an important factor in LTCOV. Competitors have to prove that their product is
better. This is not an easy task.
It is necessary to gather all the available information and
provide evidence or opinions of experts. Due to digitalization and the
willingness of media to provide permanent access to published articles
there is now an IIoW.
This path provides the opportunity for LTCOV of better
products. It is enhanced to the extent that the TCO can be more accurately
assessed with on line monitoring (IIoT).
A new valve or pump may only be installed at a few sites.
However if there is continuous monitoring of TCO there is considerable
validation. Therefore IIoW including IIoT becomes a route for suppliers with low
market share to overcome a disadvantage.
IIoW allows companies to provide LTCOV in each niche area.
The purchaser at a vaccine manufacturer is going to be swayed by case histories
and analysis of the product use at other vaccine plants.
This LTCOV in each niche eliminates the market share
advantage of the large company with a major share of the broader market e.g.
hygienic. The multi product company can show that lots of food and
pharmaceutical plants use his product. But if the smaller supplier shows LTCO in
the niche, he has the advantage with the customer in that niche.
Knowledge of the industry and all the niches becomes
important. The large companies with many products serving a specific niche have
the advantage of more cost effectively gathering the knowledge. If they do not
leverage IIoW this is no longer an advantage.
There is a new environment where market share is more quickly
impacted by new and better products. There is a causation loop where leveraging
each of the factors can lead to higher profits.
McIlvaine Company tracks market share and profitability of
many thousands of flow and treat companies. This is reflected in multi-client
market reports and private consulting. There are global market shares in the
reports.
For individual clients, the level of detail can be as
specific as trunnion not floating ball valves for mid-stream gas applications
for 18-24 inch sizes in Algeria.
Information on the multi-client reports is shown at www.mcilvainecompany.com under
markets at the top of the page.
Relative to private
consulting you can contact Bob McIlvaine at 847 226 2391 or rmcilvaine@mcilvainecompany.com.