Why this approach rather than a custom report?
A custom report by McIlvaine or others is always a more reliable way to obtain forecasts. But if your need is only to obtain rough forecasts or to further segment precise forecasts already in your possession then this is the report for you.
This approach substitutes for or supplements other reports which do not provide either the time frame or product categories which are needed.
With forecasts factors provided by McIlvaine and others, approximate forecasts can be obtained in lieu of more expensive custom reports.
This approach gives currency to the older custom or multi-client report.
The segmentation by country and region provides specificity to more general custom reports.
Displayed forecasts throughout the 12 month subscription period reflect the latest industry developments.