Uses

This service can be used for massive yearly forecasts. It will be equally useful to answer very narrow questions throughout the year. At the beginning of the year forecasts can be generated for each product in each industry in each country. Since McIlvaine is making changes to the data on a continuous basis, it will be desirable to review the forecasts periodically. If changes exceed a pre-determined percentage, then this should trigger changes in activity.

• New industries such as ethanol and LNG may be ones which were not considered markets at the beginning of the year but now are thought be attractive.
• New applications can suddenly loom important. Flue gas desulfurization has suddenly soared. Billions of dollars is being spent to scrub power plant flue gases.
• A new product may reach commercialization. This tool can be used to determine the potential and indicate the biggest prospects.
• Negiotiations with licensees or sales people may generate the need to more carefully evaluat the sales potential in particular country or region.
• Poor sales performance in a territory may result in more careful review of the potential in that territory.
• Decisions relative to advertising or exhibiting can generate the need to review.