The demand for water treatment chemicals is increased substantially by the increased price and decreased availability of pristine natural water supplies. Treatment of influent and reuse becomes increasingly desirable as water costs rise and water quality deteriorates. Predicting the future markets for these chemicals requires a macro analysis of water supply, demand, and contamination. In water and wastewater applications, the water being used in one industry is affected by the water used in other industries. A semiconductor plant may have to deal with high nitrate influent due to agricultural contamination of the surface water. This report identifies and quantifies these opportunities in each application for every country of the world. Extensive profiles and market share information is provided for many companies. A networking directory with contact information is also included. An analysis of advertising includes the reproduction of individual advertisements.


This report contains forecasts for 80 countries. In each country there is a forecast for each of  application for the next 5 years. Forecasts for the following components are supplied in each application: 

These  forecasts are also aggregated in various ways and supported by an additional set of basic forecasts such as wafer starts, megawatts, and pharmaceutical revenues. In total more 40,000 forecasts are not only displayed but are updated on a continuous basis. This comprehensive approach has advantages for all purchasers. For suppliers it provides the segmentation needed for sales quotas. This generates the feed back opportunity from the people most knowledgeable about each niche. For investors and others only interested in the general forecasts there is the confidence of authenticity.


With the plunging sales in semiconductors, discovery of financial misdeeds and political instability in South American countries, a forecast can become obsolete very quickly. This report is continually updated with a unique program which makes instantaneous adjustments. The present market is determined by aggregating, comparing and iterating four separate determinations. Iteration of purchases, sales, applications, and nations

Future markets are determined with an approach which makes use of the trends in the purchasing industries as well as other drivers. Market Research from an Art To A Science


For the investor with a focus on the present, or a manager of an water treatment chemical supplier company with a continuous need, there are options tailored to his needs. The report is available on line for one year for $3100 for the first user who receives a password. Additional personnel are provided with access at $150/yr each.  The report is “printer friendly.  This allows the subscriber to print out complete chapters with one command.  Permission is provided to the subscriber to print out one copy of the original report and to print one copy of each section as it is revised.  Order form

Since the report is continually updated and provides forecasts down to individual sales territory level, there is maximum benefit in integration of this report with a sales quota (target) system. McIlvaine can provide the data and programs or a protected website  to accomplish this. Integration of sales forecasts and quotas