Instructions
The ABC custom website prepared by Mcilvaine serves a number of purposes:
It provides a permanent link to special reports and studies
It provides an organized approach to utilizing Mcilvaine subscriptions and taking advantage of the piggy back discounts
It provides an integrated intelligence system
It facilitates cooperation and coordination between sibling entities within the company and avoids top down micro management.
The ABC users are likely to include people in different geographies and different divisions. Mcilvaine sends out periodic ABC Alerts to facilitate cooperation between these disparate operations. Mcilvaine lists which ABC people subscribe to each specific Mcilvaine service. This allows others to piggy back at a nominal price. It also identifies individuals with common interests.
Links to special reports prepared for ABC are also provided on the site. This provides a permanent location for data which may be needed again in later years.
The integrated intelligence system provides an organized approach to gathering internal intelligence and extracting from it to provide material for prospects and specifiers. The integration of internal and public data with the same key word system eliminates confusion and facilitates access.