Subject: Instant Forecasting of Monitoring World Market News

Instant forecasting has now been incorporated in Air Pollution Monitoring & Sampling World Markets.  The analysis and revenues are constantly revised.  For more information, click on: http://www.mcilvainecompany.com/brochures/air.html#no31

Monitoring Update

March 2007

Instant Forecasting

Instant forecasting of your products has now been incorporated in the Air Pollution Monitoring & Sampling World Markets report.  It is set up to allow you to make one input and generate thousands of results. There is a separate market forecasting program for each industry. The program is based on the assumption that the market potential for your product is proportional to the total revenues in any country in the industry under analysis.

One of the best uses will be to determine market potential in unfamiliar countries. Let’s assume you want to find out the potential for a specific product in various Asian countries in the chemical industry. You can enter your U.S. chemical industry sales for 2006 into the program. You then see a display which provides revenues in each country for the chemical industry in future years. These revenues represent the same market share as achieved in the U.S.

Another use will be to determine the World Market based on your U.S., Japanese, German or other country knowledge. The technique is identical to that described above. World totals as well as country totals are displayed.

This will be an excellent tool for setting quotas for sales territories, evaluating licensees and other marketing needs. It is also a useful tool for top management. The potential for a new product can be quickly assessed.

The instant forecasting programs are found in each industry chapter. You enter the industry section on the left column of the home page and scroll down to Industry Analysis. When you click on Industry Analysis you will see a home page for that industry. Instant Forecasting is one of the top bars.

For more information on all McIlvaine services, click on:  www.mcilvainecompany.com or call: 847-784-0012.

Bob McIlvaine

rmcilvaine@mcilvainecompany.com