ZLD Opportunities in China
McIlvaine is presently helping a Chinese power plant with 4 x 600 MW FGD systems 
to select systems and components for a zero liquid discharge system. Many power 
plants in China will be retrofitting ZLD. If you have systems or components 
which may be applicable, contact Bob McIlvaine or email 
rmcilvaine@mcilvainecompany.com phone #847-784-0012 ext. 112.
Standard Market Research Reports Are Only the Starting Point
Conventional market research reports on pumps, valves, filters, treatment and 
instrumentation have been the basis of strategic planning for many decades. But 
today the relative value of these reports has shrunk in comparison to new tools.
The best analogy is the product brochure. It is very desirable to prepare 
product brochures and to mail them to prospects. But power point presentations, 
emails, internet displays and many other tools have decreased the brochure 
importance. The same is true for conventional market research reports. They 
should be just one of the strategic planning tools. Inadequacies of the 
conventional market research report are:
 They do not reflect the latest intelligence
 They do not provide the specifics necessary for setting individual country, 
product and industry quotas
The knowledge explosion makes tremendous amounts of useful strategic data 
available. Plant environmental and operating permits are hundreds of pages in 
length with detailed information on existing and planned process equipment as 
well as specific limits on modes of operation and effluent quality. Municipal 
water boards post minutes of meetings with details on expansion plans and 
problems. Bid reviews supply competitor prices. Publicly held companies provide 
continuing updates of their expansion plans. 
Millions of pages are added to the internet in one form or another each month. 
They contain valuable competitor, regulatory, technical and commercial 
information. The flow control and treatment markets are often changed by 
technology improvements. News on these improvements is not limited to European 
and American sources. China is generating large amounts of valuable technical 
analysis and is moving forward with the most sophisticated technology such a 
zero liquid discharge systems (ZLD).
Strategic planners need to work with their sales, marketing and engineering 
counterparts to take advantage of this knowledge explosion. The result can be 
market forecasts with enough detail to set realistic quotas for the local 
salesmen. The resultant analyses should be detailed enough to set research and 
promotion budgets. 
Holistic Approach to Market Research
Strategic Management Marketing 
x 
Market forecasts, SWOT analyses, market shares, research goals, sales quotas, 
project leads,
promotional budgets 
Engineering
------------------
R&D 
Sales
This effort will be costly but, if the result is not only good intelligence but 
actionable information resulting in sales, the value well exceeds the cost.
McIlvaine provides the services to achieve this holistic approach. Specific 
choices can be found under:
MARKETS DATABASES PEOPLE
Headlines for Utility E-Alert  July 24, 2015
UTILITY E-ALERT
#1233 July 24, 2015
Table of Contents
COAL  US
 Washington State Regulators look at Cost of retiring Coal-fired Power Plants
GAS/OIL  U.S.
 Talen to acquire Three Natural Gas-fired Power Plants for $1.2 Billion 
 Old Coal and Oil Salem Power Plant being replaced by New Gas-fired Salem 
Harbor Station 
 Bechtel breaks Ground on New Combined Cycle Power Plant in Carroll County, 
Ohio 
GAS/OIL  WORLD
 New 237 MW Combined Cycle Thermal Power Plant launches in Gardabani, Georgia
 Edison S.p.A signs Joint Development Agreement with QALAA to build a Combined 
Cycle Power Plant in Abu Qir, Egypt 
NUCLEAR
 Calvert Cliffs 3 Nuclear License Application withdrawn
 Armenia confirms Ongoing Role for Nuclear
 China plans Two Nuclear Power Plants in Iran
 Fluor to provide Maintenance to Texas Nuclear Power Plant
 SCE&G uses Worlds Largest Crane to Lift and Set 2.4-Million Pound Module
BUSINESS
 Entergy New Orleans to absorb Larger Share of Cost to buy an Arkansas Power 
Plant
 Florida PSC approves Duke buy of Calpine's Osprey Gas-fired Power Plant
 Symbion Power (US) partners with His Excellency Hery Rajaonarimamplanina 
(Madagascar) for Seven New Power Plants
 Bhel gets Telangana Projects Sans Bidding
 Hot Gas Filtration Questions Replace Regulations as the Most Important Air 
Pollution Control Subjects
 Multi Billion Dollar Zero Liquid Discharge Opportunity in China
HOT TOPIC HOUR
 Mercury Hot Topic Hour unveils New Findings and Options  July 23 
 Gas Turbine Emission Control and Exhaust Systems is the Hot Topic Hour on 
August 6, 2015 at 10 a.m. CDT 
 Upcoming Hot Topic Hours
For more information on the Utility Tracking System, click on: 
http://home.mcilvainecompany.com/index.php/databases/2-uncategorised/89-42ei
McIlvaine Hot Topic Hour Registration
On Thursdays at 10:00 a.m. Central time, McIlvaine hosts a 90 minute web meeting 
on important energy and pollution control subjects. These Webinars are free of 
charge to owner/operators of the plants. They are also free to McIlvaine 
Subscribers of Power Plant Air Quality Decisions and Utility Tracking System. 
The cost for others is $300.00 per webinar.
See below for information on upcoming Hot Topic Hours. We welcome your input 
relative to suggested additions.
DATE SUBJECT DESCRIPTION 
August 6, 2015 Gas Turbine Emission Control More Information 
August 20, 2015 Total Solution Options More Information 
Click here for the Subscriber and Power Plant or Cement Plant Owner/Operator 
Registration Form
Click here for the Non-Subscribers Registration Form
----------
You can register for our free McIlvaine Newsletters at: 
http://home.mcilvainecompany.com/index.php?option=com_rsform&formId=5
Bob McIlvaine, President
847-784-0012 ext 112
rmcilvaine@mcilvainecompany.com
www.mcilvainecompany.com