Oil Price Fall will Impact Revenues for Flow Control and Treatment Equipment
Revenue forecasts for pumps, valves, instrumentation, filters, turbines, etc. 
have to be reviewed due to the dramatic fall in world oil prices. Here are 
aspects to be considered:
Chronology
• Time from order date to revenue posting by flow equipment supplier.
Large capital equipment such as big pumps experience a multiyear revenue cycle, 
so 2015 revenues are in part based on 2013/2014 orders.
• Duration of oil prices at any one level:
o OPEC policies: 
Could be permanent dissolution of OPEC or temporary.
o Chinese and world demand:
Chinese demand could slow down reducing oil consumption. However, lower prices 
will boost expenditures in the rest of Asia and total demand could rise as in 
the past. World GDP growth pegged at 3.6 percent next year.
o Shale oil/gas cost vs. oil price:
Some shale gas will be economic at less than $40/barrel oil but at $60/barrel 
oil possibly only two thirds of current production would be above break-even. At 
the low price point for shale, production stops and the price of oil then rises. 
This is one possible OPEC strategy.
o CTG and CTL cost vs. oil:
The cost of these alternatives sets the price of oil. At low coal prices 
synfuels are more attractive even with low oil prices.
Relationship to price of other fuels:
• Natural Gas
In some regions the price of natural gas is pegged to oil. In the U.S. this is 
not true. Natural gas prices are already low and may even increase this winter.
• Nuclear
Lower oil prices will further weaken the nuclear investment.
• Coal
Coal prices have fallen by more than 30 percent making coal still the fuel of 
choice in much of Asia. However, U.S. utilities assured of long-term low gas 
prices would replace up to 100,000 MW of coal-fired boilers.
Measurement metric:
• Dollars or world currencies
The oil price rise based on the increasing strength of the dollar has to be 
discounted. For example, if oil costs 50 Euros/barrel and it takes two dollars 
to equal one Euro then oil prices are $100/barrel. But at parity the price in 
dollars is only $50.
Impact of oil prices on the world economy:
• GDP and consumer expenditures and savings
Expenditures by consumers due to cheaper oil offset reduced purchases by oil 
suppliers. So the net effect is positive.
• Impact is unequal
Russia will be the most negatively impacted, but this could lead to instability 
and then conflict throughout Europe.
These potential impacts have been factored into adjustments in future revenue 
forecasts for pumps, valves, filters and instrumentation as follows:
McIlvaine Revenue Adjustments For Changes In Oil Price From $80/bbl - % Change 
From Present
Oil Price/bbl $60 $50
Industry 2015 2016 2015 2016
Combined Cycle Gas Turbine 1 3 1 5
Coal 0 (4) (1) (7)
Nuclear 0 (2) 0 (3)
Oil and Gas Production (5) (10) (8) (15)
LNG and Gas to Liquids (5) (15) (5) (30)
Subsea Processing (5) (20) (7) (25)
Shale Gas and Oil (10: (20) (10) (25)
Chemical Plant 2 8 3 10
Pharmaceuticals and Health Care 1 6 2 8
Iron, Steel and Mining 1 5 2 7
The main effect of steep reductions in the price of oil is a redistribution from 
oil producers, who receive less for the effort of extraction, to consumers who 
benefit from cheaper transportation and energy. This enables them to spend more 
money on other goods and services or to boost savings. The expenditures by the 
consumers exceed the reduction in expenditures by the producers creating a rise 
in net world consumption.
There are no precise consequences at any price level. Some projects will proceed 
at low prices and some will be uneconomical at relatively high prices. 
Consumption of steel for automobiles will increase, but consumption for oil well 
equipment will decrease. It is necessary to avoid false precision of the type 
displayed by the child given an Indian arrowhead. When asked how old it was, he 
replied: 201 years and one day. When queried about the precision he explained 
that it was 200 years old when given to him and he had owned it for one year and 
one day. False precision was on display during the last energy crisis.
McIlvaine has been following energy since 1974. Here is the optimistic outlook 
as contained in Exxon’s “The Role of Synthetic Fuels in the United States Energy 
Future," which appeared in the early summer of 1980. Synfuels were to be a 15 
million barrel-per-day answer to the nation's thirst for energy. Cracking rocks 
laced with oil would provide 12 percent of our energy needs by the early part of 
the 21st century, and 8 million barrels would come from oil shale in Colorado's 
Piceance Basin and the Uintah Basin to the west. Another 7 million barrels would 
come from coal, mostly from the Powder River Basin in Wyoming and Montana, the 
Dakotas, and the Southern Rockies. As for workers, there would be one million 
people employed by the synfuels industry in Western Colorado. Wyoming would 
house nearly three times its current population.
The arc from excessive optimism to complete abandonment was only a few years. 
Here it is chronicled in McIlvaine newsletters.
McIlvaine Coal Gasification and Liquefaction Newsletter
Issue 1- September 15, 1979 Carter announces huge synfuels program with 2.5 
million barrels/day of petroleum substitutes in just 12 years.
Issue 10 - June 15, 1980 Exxon spending $ billions on oil shale.
Issue 12 - August 15, 1980 $25 billion energy security act could lead to another 
$68 billion investment.
Issue 22 - June 15, 1981 Fluor/Cathedral Bluffs oil shale is $3 billion 
investment.
Issue 34 - June 20 1982 Lower oil prices but synfuels picture still bright.
Issue 40 - December 20, 1982 Oil prices could remain depressed for several 
years, some synfuels projects postponed.
Issue 60 - September 20, 1984 House cuts $5 billion from SFC budget.
There is the potential that there could be a repetition of this experience where 
the price of oil plummets and remains low for decades. Experience tells us that 
we were overly optimistic about a quick rise in oil prices. We were also 
optimistic about the willingness of the U.S. to pay for energy security. The 
situation is different this time around since the shale oil and gas is a proven 
technology with predictable costs. More important is that production can be 
reduced or accelerated quickly. The problem with the earlier experience was that 
billions of dollars and years of construction would have been needed to start 
producing the product. The shale industry can produce at various levels 
depending on the current price. So we are not likely to repeat the experience of 
the 1980s. But the bottom line is that our precision is no better than with 
determining the age of the arrowhead.
Revenue adjustments are being made to: 
N028 Industrial Valves: World Market
N019 Pumps World Market 
N031 Air and Water Monitoring: World Market
N024 Cartridge Filters: World Market
N049 Oil, Gas, Shale and Refining Markets and Projects
N043 Fossil and Nuclear Power Generation: World Analysis and Forecast
Boom in Industrial Purchases of Pollution Control Equipment in the U.S.
Chemical plants, refineries, pulp mills and cement plants are expanding and 
upgrading facilities in the U.S. They are also investing heavily to meet the 
latest environmental regulations. These activities are continually tracked in 
N032 Industrial Emitters published by the McIlvaine Company. 
(www.mcilvainecompany.com)
The shale boom has resulted in lower energy costs for U.S. industry. The result 
has been fewer imports and greater exports of chemicals, cement, steel and other 
products of heavy industry. The steep fall in oil prices over the last few 
months has eliminated some of the doubts relative to the long-term competitive 
position for the U.S. and will ensure a continuation of expansion plans.
The American Chemistry Council predicts that U.S. chemical output will increase 
by 3.7 percent in 2015. Growth is expected to reach 3.9 percent in 2016, and the 
consensus of the ACC's year-end report is that U.S. output will continue to 
expand well into the second half of the decade, exceeding that of the overall 
U.S. economy.
The air toxic regulations affecting industrial boilers, cement plants and 
incinerators will have a significant impact on 2015 outlays. Deadlines for 
compliance were 2016 with the potential for extensions into 2017. The extent of 
the outlays is exemplified by Archer Daniels Midland who is completing a program 
to install thermal treatment systems consisting of 34 RTO/RCOs and 6 flares. 
Scrubber purchases will result in a 60 percent SO2 reduction on 5 boilers and 20 
additional scrubbers have been purchased for other processes. Eleven SNCR 
systems have been purchased for NOx reduction.
One of the big challenges is to purify and move gas produced in the U.S. to 
industrial plants. This is increasing the market for air pollution control for 
the gas turbines used with pipeline compressors. There is also a need for 
additional VOC recovery equipment.
The U.S. cement market grew close to 8 percent in 2014. The strong economy and 
the MACT regulations will contribute to growth in pollution control outlays in 
2015.
For more information on Industrial Emitters, click on: 
http://home.mcilvainecompany.com/index.php/databases/2-uncategorised/93-n032
Headlines for Utility E-Alert –December 19, 2014 
UTILITY E-ALERT
#1204 – December 19, 2014
Table of Contents
COAL – US
 Bonanza Power Plant will need to add Emissions Controls 
 Duke to repair leaky Pipe at Coal Ash Dump near Charlotte 
 Merom to install Activated Carbon Injection Systems 
COAL – WORLD
 China to help Serbia build 350 MW Kostolac Power Plant Addition 
 Hyundai Engineering to build 2x100 MW Tanjung Power Plant in Borneo, Indonesia
 GDF Suez to build 375 MW Power Plant in Mejillones, Chile 
 Tiroda Power Project (Maharashtra, India) needs Approval from Wildlife Board
 CEZ to close Varna Power Plant in Bulgaria 
 Bosnia to expand Tuzla Power Plant by 450 MW 
 Waigaoqiao Power Plant said to be violating New Chinese NOx Standard 
 150 MW Power Plant planned by Grange Power Ltd. in Punjab, Pakistan 
 Alsons to build 105 MW Ramon Power Plant in Philippines 
GAS/OIL – US
• Two New Power Plants approved for Minnesota
• Moundsville Power plans 549 MW Combined Cycle Power Plant in West Virginia
• Grand River Dam Authority to build 495 MW Power Plant at Grand River
• Tucson Electric to acquire Part of Gila River Power Plant
• Towantic Energy Center plans to Increase Power Production
• GE Gas Turbines for Calpine’s 760 MW York 2 Energy Center
• PSNM issues RfP for 150-200 MW Expansion at San Juan
GAS/OIL – WORLD
• Mass Global, Iraqi Banks to fund $3 Billion Power Plant built by Turkey's Enka 
in Iraq 
• Isolux and Samsung C&T to build 383 MW Bibiyana in Bangladesh 
• The Philippines’ Ilijan Power Plant to test firing Diesel 
NUCLEAR
• NY Court says Indian Point Nuclear Power Plant exempt from State Coastal 
Protection Program
• Takahama Power Plant in Japan could come back Online in 2015
• India to Identify New Site for Russian Built Nuclear Power Plants
BUSINESS
• Chinese Air and Water Monitoring Revenues to Exceed $5 Billion by 2019 
• URS AND ARVOS Group market SBS Injection along with LJUNGSTRÖM Air Preheater 
to improve Power Plant Efficiency 
• Graymont to enter New Zealand Market 
• Metso to provide Automation to Power Plant in Hungary 
• SCR Coal-fired Catalyst Sales to exceed $1 Billion By 2017 
• K-Power Plans Power Improvements in Pakistan 
• Fuel Tech to provide ESP Retrofit to comply with MATS and SNCR Systems 
• Oil Price Fall will Impact Revenues for Flow Control and Treatment Equipment
HOT TOPIC HOUR
• Boiler Feedwater Purification has to deal with varying Water Quality – Hot 
Topic Hour December 18 
• Media Selection for Coal-fired Boilers will be the Hot Topic January 8, 2015
• Upcoming Hot Topic Hours 
For more information on the Utility Tracking System, click on: 
http://home.mcilvainecompany.com/index.php/databases/2-uncategorised/89-42ei
Media Selection for Coal-fired Boilers will be the Hot Topic January 8, 2015
The webinar on January 8th will focus on media selection for coal-fired boilers. 
It will be free of charge for filter equipment suppliers, media specifiers and 
power plants. There will be a charge for filter element, media and fiber 
producers.
This webinar will be part of a comprehensive initiative to help purchasers and 
specifiers make the best media selections. There are many potential unique 
determinations. For example, 6 fiber types x 4 media types x 6 plant specific 
conditions x 6 gas conditions x 3 different element shapes x 4 major type 
cleaning designs = 10,368 different determinations.
fiber pps p84 ptfe glass ceramic acrylic
Media Non-woven Membrane 
laminate Woven Sintered 
Plant conditions Emission 
limit Area available Fan limits Mercury 
removal SCR FGD
Gas conditions Flyash load Sulfuric acid Sulfates Activated carbon Temperature 
Other acid gases
Bag shape Tubular Pleated Cartridge 
Cleaning High volume, medium 
pressure air High pressure air Reverse 
air Shaker 
There are controversies over the maintenance of membranes, the efficiency of 
non-wovens, the new 5 mg/Nm3 limits in China, installing elements in an existing 
ESP, sulfuric acid corrosion, activated carbon bleed through with absorbed 
mercury, the ability to handle heavy sulfate loads, the cost of pleated elements 
and the influence of cleaning type on media selection.
The options as refined in the webinar will then be posted in Power Plant Air 
Quality and will be continually available to power plants around the world. An 
article with highlights will appear in Filtration News. Further review will take 
place at the AFS Spring meeting. 
Panelists will include individuals from Testori, Donaldson, Clear Edge and ETS.
Click here to view schedule and register
Hot Topic Hour Registration
On Thursdays at 10:00 a.m. Central time, McIlvaine hosts a 90 minute web meeting 
on important energy and pollution control subjects. These Webinars are free of 
charge to owner/operators of the plants. They are also free to McIlvaine 
Subscribers of Power Plant Air Quality Decisions and Utility Tracking System. 
The cost for others is $300.00 per webinar.
See below for information on upcoming Hot Topic Hours. We welcome your input 
relative to suggested additions.
DATE SUBJECT DESCRIPTION 
January 8, 2015 Fabric Selection for Hot Gas Applications More Information
January 15, 2015 Valves for Gas Turbine and Combined Cycle Plants More 
Information
January 22, 2015 FGD Components Including Blowers/Compressors More Information
January 29, 2015 MATS Compliance Choices More Information
February 5, 2015 Gas Turbine Regulatory Drivers More Information
February 12, 2015 Coal Gasification Air Pollution Control More Information
February 19, 2015 Mercury Measurement and Capture More Information 
February 26, 2015 Power Plant Wastewater Treatment More Information 
March 5, 2015 Dry Scrubbing and DSI More Information 
Click here for the Subscriber and Power Plant or Cement Plant Owner/Operator 
Registration Form
Click here for the Non-Subscribers Registration Form 
----------
You can register for our free McIlvaine Newsletters at: 
http://home.mcilvainecompany.com/index.php?option=com_rsform&formId=5
Bob McIlvaine
President
847-784-0012 ext 112
rmcilvaine@mcilvainecompany.com
www.mcilvainecompany.com