Filtration Market Rankings Change with Two Acquisitions

Two significant mergers in the filtration industry have taken place in the last month.  Lydall has acquired Gutsche and Parker Hannifin has acquired Clarcor. Lydall’s acquisition is relatively small but their increase in market share is large.  Parker Hannifin’s acquisition is large but their increase in market share is relatively small.  One reason for this is that Lydall is nearer the beginning of the supply chain where total revenues are less.  The second reason is that Lydall has focused on a niche market, whereas the Parker acquisition is much broader based.

Lydall, Inc. has entered an agreement to acquire MGF Gutsche GmbH & Co. KG (“Gutsche”) for approximately $58 million in cash.    The business consists of operations in Germany and China. Gutsche’s fiscal year ends on December 31, 2016 and revenue and EBITDA for these operations are forecasted by Gutsche to be approximately $50 million and $6 million, respectively.

Lydall has recently acquired Texcel and they purchased Andrew several years ago. These previous acquisitions plus Gutsche are providing Lydall with a market share approaching 20 percent in high performance non-woven media for fabric filters.

 

Fabric Filter Bag and Media Revenues 2016   $ Millions

Bags

3,000

Media

1,680

High Performance Non-Woven Media

 800

Lydall High Performance Non-Woven Media

90-120

Gutsche High Performance Non-Woven Media

45

Total High Performance Non-Woven Media

135-165

 Lydall % of High Performance Non-Woven Media

17-20%

Other competitors in the high performance non-woven area for fabric filters are BWF, Xiamen Savings and Testori. An increasing number of Asian suppliers have also entered the market.

Parker Hannifin will acquire Clarcor for $4.3 billion. Clarcor is a diversified manufacturer of mobile, industrial and environmental filtration products with annual sales of approximately $1.4 billion and 6000 employees worldwide. Clarcor brands include Clarcor, Baldwin, Fuel Manager, PECOFacet, Airguard, Altair, BHA, Clearcurrent, Clark Filter, Hastings, United Air Specialists, Keddeg and Purolator. The acquisition of Clarcor adds a broad range of industrial air and liquid filtration products and technologies to Parker Hannifin’s filtration portfolio. With approximately 80 percent of Clarcor’s revenue generated through aftermarket sales, the acquisition is expected to significantly increase recurring revenue in Parker Hannifin’s Filtration Group.

Filtration Revenues 2016 $ millions

Segment

Total Filtration

Mobile, Hydraulic

Compressed Air

Industrial/

Environmental

Clarcor Revenue 2015

1400

590

810

Parker Filtration and Engineered Materials

2500

2300

200

Total Filtration

3900

2890

1010

Market Share

3%

6%

2%

Gas Turbine Inlet Air

100

 

100

Gas Turbine Market Share

18%

 

18%

Process Liquid Filtration

100

 

100

Market Share

2%

 

2%

 

The combined company has full portfolios in some segments of filtration and partial in others and is not a player in many segments.

Parker Clarcor Combination

Filter Type

Portfolio Coverage

Market Ranking

Fuel Filters - Mobile

100%

High

Oil Filters - Mobile

75%

High

Air Filters - Mobile

75%

High

Hydraulic Filters - Industrial

100%

High

Industrial HVAC

100%

High

Compressed Air

100%

High

Gas Turbine Inlet Air

100%

High

Natural Gas Coalescer

100%

Medium

Cartridge Filters for Process Liquids and Water

75%

Low

Dust Collector Bags

100%

High

Catalytic Treatment

10%

Low

Scrubbing and Acid Gas Removal

0

Low

Cross Flow Membranes

0

Low

Sedimentation and Centrifugation

0

Low

Liquid Macrofiltration

0

Low

The new Parker will be a leader in dust collector bags.  They buy the roll goods from companies such as Lydall.  Clarcor has moved vertically to manufacture media for HVAC but is a small player in roll goods manufacturing.

Parker has expanded and is a major player in filter elements. It is not competing in system work except in some narrow areas such as gas turbine inlet filtration.  However, because of the fractured nature of the filtration industry, it is a market leader in an expanded number of segments thanks to this acquisition.

The market shares of suppliers are continually tracked in:

1ABC Fabric Filter

2ABC Scrubber/Adsorber/Biofilter Knowledge Systems

3ABC FGD and DeNOx Knowledge Systems

4ABC Electrostatic Precipitator Knowledge Systems

N007 Thermal Catalytic World Air Pollution Markets      

N024 Cartridge Filters: World Market  

N020 RO, UF, MF World Market  

N006 Liquid Filtration and Media World Markets

N005 Sedimentation and Centrifugation World Markets 

N022 Air Filtration and Purification World Market  

N035 NOx Control World Market 

N064 Air/Gas/Water/Fluid Treatment and Control: World Market  

Coalescer Supplier Program  http://home.mcilvainecompany.com/index.php/markets/28-energy/1124-n065.

Who Should Purchase GE Water?

Hundreds of companies in the water business as well as private investors will be considering the purchase of GE Water. The first conclusion in a cursory review will be that this is a group of individual companies which operate independently and are not necessarily in the same markets.  There are companies selling systems and major components, small components, instruments and consumables such as treatment chemicals.

The management of these businesses is challenging because of their diversity.  The way you manage an effort to supply $50 cartridges is totally different than the way you manage an effort to sell knowledge which is bundled into the price of formulated chemicals. The management of a company which sells complete zero liquid discharge (ZLD) systems requires skills not required in some of the other businesses.

Danaher has been mentioned in the media as a potential purchaser.  Their recent Pall acquisition has made Danaher a major player in pharmaceutical and chemical industry filtration.  GE Water is focused more on power, oil and gas, refining and to a lesser degree on various water-related purification.  So, the industry alignment is complimentary.

Xylem has grown the test segment of its transport, treat and test efforts. Its instrumentation or test business is mostly in municipal water and wastewater and compliments the GE instrumentation applications.

Other water chemical formulators such as Ecolab and Solenis and basic water chemical suppliers such BASF and Kemira are also potential purchasers.

Any of the large companies in the air, water, liquid, gas flow and treat businesses with an industry total revenue of $323 billion are potential purchasers.

 

Air/Water/Gas, Liquid Flow and Treat Revenues 

$ Millions

Product

Power

Fluid

Municipal

Industrial and Other

Residential/
Commercial

Total

Flow (Water)

Pumps

3

8

14

20

8

53

Valves

7

13

7

39

20

86

Subtotal

10

21

21

59

28

139

Liquid Treatment

Cartridge

0

7

1

6

7

21

Sedimentation/ Centrifugation

1

0

2

5

0

8

Cross Flow Membranes

2

0

4

3

1

10

Macrofiltration

1

0

2

4

0

7

Subtotal

4

7

9

18

8

46

Oxidation and Destruction (Water)

Biological/Oxidation/Destruction

1

0

8

4

2

15

Water/Wastewater Chemicals

5

0

9

10

0

24

Subtotal

6

0

17

14

2

39

Indoor Air Treatment

Filtration/Purification

1

2

0

3

5*

11

Stack Gas Treatment and Flow

Fabric Filter

1

0

0

5

0

6

Scrubber

0

0

1

5

0

6

Precipitator

7

0

0

1

0

8

FGD

7

0

0

0

0

7

DeNOx

6

2

0

1

0

9

Thermal/Catalytic

0

10

0

2

0

12

Fans and Compressors

4

2

2

12

5

25

Subtotal

25

14

3

26

5

73

Monitoring

Air

1

1

1

1

3

7

Water

1

1

3

2

1

8

Subtotal

2

2

4

3

4

15

Total

 

 

 

 

 

323

* includes vacuum bags and face masks as well as HVAC

 

GE Water Coverage

 

The GE water treatment chemicals business is of greater value as the percentage reduction of end user knowledge to total knowledge continues to shrink.  The formulated chemicals business is more problem solving with the right combination rather than sale of a product.  Knowledge of the applications is critical.  With the development of the smart sensors, the formulators can become remote operators or continuous advisors rather than just offering periodic advice as part of the chemical sale. Will potential investors fully recognize this opportunity?   If they do, the potential buyer will be one who can best leverage this very large potential.  The expertise in the use of chemicals along with filtration, valves, pumps, etc. will all create a very large remote advice, operations and preventive maintenance revenue opportunity.

The various relevant market reports for an evaluation of this opportunity are shown at: Markets

Utility E-Alert Tracks Billions of Dollars of New Coal-fired Power Plants on a Weekly Basis

Here are some Headlines from the Utility E-Alert

UTILITY E-ALERT

#1304 – January 6, 2017

Table of Contents

COAL – US

·        Ash Pond leaks this Week at Duke Energy Rogers Coal-fired Power Plant

·        Coal-fired Power Plants will continue to close despite change at EPA

·        Coal-fired Power Plant's Owners weigh Options that include closure

·        Washington State has blocked Plans for the Nation’s biggest Coal Export Terminal

·        Ameren will install New Ambient SO2 Monitors

·        EPA analysis shows Wet FGD is most Cost-effective Route to meet Federal Implementation Plan

 

 
COAL – WORLD

The 41F Utility E-Alert is issued weekly and covers the coal-fired projects, regulations and other information important to the suppliers. It is $950/yr. but is included in the $3020 42EI Utility Tracking System which has data on every plant and project plus networking directories and many other features.

Connecting Things, People, Intelligence, Niche Experts and Wise Crowds for Power Industry Decisions

GE, Emerson, Siemens and many other companies are creating software to connect things.  There is a large potential for this in power generation.  This potential was reflected in a number of papers and displays at the recent PowerGen Asia exhibition.

“We believe the success of our power generation customers will be more and more supported by the intelligent use of data generated by ever increasing connectivity of devices. The integration of those data with people expertise and knowledge will create additional services in a cycle delivering unprecedented knowledge of the behavior and potential of their assets,” said Marco Sanguineti, Head of Technology for ABB’s Power Generation business unit.

McIlvaine recently conducted nine hours of webinars focused on a problem for one utility.  Presentations by Siemens, GE and Emerson addressed the optimization route to a lowest total cost of ownership (TCO) solution but the participants (wise crowd) concluded that incorporating innovative new technologies and components would be equally important in a system which would provide the lowest TCO.

Companies such as ABB are integrating the data from many thousands of sensors which are monitoring thousands of pumps, valves, mixers, fans, compressors, burners, conveyors, filters, etc.  In a large utility with multiple plants, there are hundreds of individuals with specialized knowledge that may be valuable in a specific lowest TCO determination. As a result, there are likely to be many thousands of people who can contribute to the decision-making process. How do you take advantage of all this niche expertise?

Jeff Immelt of GE observed that the power industry needs to adopt the “hurry up” attitude of Silicon Valley in developing new technology.  McIlvaine believes that this “hurry up” mode can best be achieved by decision systems which interconnect machines with people, intelligent databases and systems, niche experts and wise crowds.  Systems have been created which provide the four knowledge needs:  Alerts, Answers, Analysis and Advancement. The newest addition has been to supplement periodic webinars with very focused LinkedIn discussion groups.  These groups facilitate “wise crowd” decisions by addressing all the criteria needed for a “wise crowd” to function properly.

Wise Crowd Criteria and LinkedIn Role

Criteria

Description

LinkedIn role

 

Diversity of Opinion

Each person should have private information.

Small LinkedIn discussion groups lend themselves to extracting the niche expertise and unique ideas.

 

Independence

People's opinions aren't determined by the opinions of those around them.

The small LinkedIn discussion groups are not subject to the peer pressure of the large webinars.  McIlvaine editors then integrate the conclusions reached in the discussion groups.

 

Decentralization

People can specialize and draw on local knowledge.

The small LinkedIn discussion group is the ideal way to extract the local knowledge and benefit from niche expert participation.

 

Aggregation

Some mechanism exists for turning private judgments into a collective decision.

The LinkedIn discussion groups are a bridge between analyses and webinars which result in the collective decisions.

 

The LinkedIn discussion groups are an important part of the entire interconnection system between:

·       Separate individuals and divisions within a supplier conglomerate

·       Separate individuals and divisions within a utility conglomerate

·       Separate individuals and divisions within a consulting company

·       The final interconnection between all the many individuals in each of the above

Supplier knowledge can be transmitted through individuals who are encouraged by management to focus on becoming more expert.  These individuals will be “rainmakers.”  If they demonstrate that their company has the knowledge and the products to provide the lowest TCO, they can be very effective in boosting sales.

The same is true of consulting companies. However, the challenge will be to offer just enough expertise to achieve the rainmaking without reducing the potential actual consulting revenues.

The LinkedIn discussion groups are incorporated in three Decision Guides:

4S01 Berkshire Hathaway Energy Supplier and Utility Connect

44I   Coal fired Power Plant Decisions (formerly PPAQD)

59D Gas Turbine and Reciprocating Engine Decisions

44I: Coal Fired Power Plant Decisions     $1600.00/year (Additional Users $120.00/year)     Click Here to Order

This service provides a connection for suppliers and coal-fired power plant operators around the world.  It is free of charge to any coal-fired utility employee.  It is designed to help owners make lowest cost of ownership decisions. The service covers combustion systems and components, flow control and treatment and air, water and solid waste pollution control.  It addresses the four knowledge needs:  Alerts, Answers, Analysis, Advancement.

Alerts:  Six alerts and newsletters are included.  The latest entries in the intelligence system are easily accessed.  Daily entries in LinkedIn discussion groups are also available.

Answers:  The intelligence system includes case histories, product information, regulatory analyses and all the past newsletters dating back to 1999 (over 1000 newsletters).  Hundreds of hours of recorded webinars provide graphic as well as text answers.

Analysis:  Upcoming webinars, the newsletters, white papers in the intelligence systems and detailed discussions in the LinkedIn groups provide analytical data.  Focus on seeking the lowest total cost of ownership is one of the most valuable aspects of the service.

Advancement:  The extensive webinar library and intelligence system provide the material for tailored training programs.  If fills the needs of the trainee but also senior people who just want to keep up with the latest developments.

Click Here for more information

 

 

Bob McIlvaine
President
847-784-0012 ext. 112
rmcilvaine@mcilvainecompany.com
www.mcilvainecompany.com