$25 Billion Filter Media Market in 2010
The market for filter media is forecast at $25 billion in 2010 according to new forecasts in a series of reports published by the McIlvaine Company. www.mcilvainecompany.com
2010 filter media sales will grow at a faster rate than GDP thanks to some applications such as water treatment and to some locations such as China.
2010 Projected Sales of Filter Elements (not equipment)
($ millions)
Subject China World % of World
Fabric Filter Bags 783 2,310 34%
Liquid Macrofiltration 289 1,254 4%
Air filters - Indoor Air 560 6,018 9%
Liquid Cartridges 1,112 13,644 8%
Cross Flow Membranes 199 1,890 11%
Total 2,943 25,116 12%

McIlvaine divides the filter media markets into distinct segments. Fabric filter includes the bags used in stack gas treatment. Macrofiltration includes filter presses, bag filters, and similar devices used in separating out large particles from liquids. Air filters includes indoor air filtration. Cartridges include liquid cartridges used for processes and purification. Cross flow membranes include the reverse osmosis, ultrafiltration, and microfiltration membranes.
The stimulus funding for infrastructure in the various countries will boost filter media sales for water and wastewater treatment. But longer term, the growth will come from the developing countries. It is significant that the Chinese share of liquid macrofiltration media is low. On the other hand, sales of new macrofiltration equipment are high. Filter press cloths are often replaced within weeks. In some cases, bags for bag filters are replaced daily. As the equipment inventory expands, so the media market will expand with it.
Carbon cartridges used in purifying water in soft drink machines, residential ice making, etc. are associated more with countries with high capita GDP, but the biggest growth potential is in the developing world.
The power industry in Asia is growing primarily through the addition of coal-fired generating capacity. This represents a big market for reverse osmosis membranes. In the Middle East, power and desalination projects are being combined and require large continuing investment in filter media.
The cement industry offers good potential for several reasons. In the U.S. and Europe new stack emission regulations are creating markets for fabric filaters. In the developing world cement is one of the first infrastructure needs. China now produces more than half the world's cement.
A decade ago the U.S. purchased more than 40 percent of the world's air filtration media. Now much of the rest of the world is enjoying hot air heating and air conditioning. The Chinese building boom has rapidly increased the need for replacement air filters.
More information on these subjects is found in:
Fabric Filter and Elements: World Markets
Air Filtration and Purification
RO/UF/MF World Markets
Cartridge Filter: World Markets
Liquid Filtration and Media: World Markets
Information on these services is found on the McIlvaine website at: www.mcilvainecompany.com .


Bob McIlvaine
President
847 784 0012 ext 112
rmcilvaine@mcilvainecompany.com
www.mcilvainecompany.com