Forecasting of Most Profitable Markets for CFT Products and Services

A strong case can be made that market forecasting should be the foundation of a business program and not a peripheral tool. In order to become the foundation of the business model it is necessary to generate the most reliable Most Profitable Market forecast (MPM). This forecast needs to include projected unit sales, price, unit margins and gross profit. How can anyone argue against Utopia? These forecasts will determine where R&D, sales, and marketing efforts need to be made and at what investment. The salient argument against this approach is that it is impossible or impossibly expensive.

While perfection may not be possible a very high value MPM forecast can be achieved because of

·    the huge amount of digital information available

·    the rapid development of process management software and data analytics

McIlvaine can help organize all of this data for you for any CFT product or service.

Forecasting of Most Profitable Markets for CFT Products and Services