I firmly believe nothing beats face-to-face contact when it comes to building and maintaining relationships. That’s why I’ve schlepped up to 18 miles in one day crisscrossing the unforgiving concrete of tradeshow floors. I’m committed to showing up in person at the booths of clients and friends to shake hands, catch up, and see smiles. I spend the money to fly in and set up our display because I know the value of being in the same physical space as the people who matter to me. COVID-19 has taken that away from me. *Shakes fist at the sky* I SAY AGAIN, CURSE YOU, 2020. Like everyone else on the planet, I’m turning increasingly to virtual solutions to our physical challenges in the midst of a pandemic. I give everyone credit for working to make the best of an unpredictable set of circumstances. I realize the impossibility of loading up a convention center with 10,000 surgeons and the people who want to sell them stuff. But I miss those gatherings. Click Here For Complete Article Text
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