Conventional market research reports on pumps, valves, filters, treatment and instrumentation have been the basis of strategic planning for many decades. But today the relative value of these reports has shrunk in comparison to new tools. The best analogy is the product brochure. It is very desirable to prepare product brochures and to mail them to prospects. But power point presentations, emails, internet displays and many other tools have decreased the brochure importance. The same is true for conventional market research reports. They should be just one of the strategic planning tools. Inadequacies of the conventional market research report are: •They do not reflect the latest intelligence •They do not provide the specifics necessary for setting individual country, product and industry quotas The knowledge explosion makes tremendous amounts of useful strategic data available. Click Here For Complete News Release Text
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