Digital improvements are opening the door for new ways to sell and buy power and environmental products. The challenge is to harness this new technology to better provide what McIlvaine calls the 4A system (4A’s.). This system delivers the 4 knowledge needs: Alerts, Answers, Analysis and Advancement. Alerts are emailed to the specific beneficiaries. Focused websites provide a comparison of the all the decision options to facilitate the best choice. These sites provide instant answers. There is a distinction between information needed for near-term decisions and information which may prove useful in the future. Advancement or training can embrace both the near-term needs and the education for future responsibility. Live and recorded webinars play a big role in providing the 4A’s. Focus is the distinction which makes the 4A’s unique. A purchaser of filter media for coal-fired boilers needs entirely different information than a purchaser of filter media for coal dust at transfer points. On the other hand, the supplier of filters may need both. He also needs routes to market. 4A’s provides this focus. Two complete systems are now available for purchasers and specifiers: Click Here For Complete News Release Text
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