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Most Profitable Market Program for High Performance Air, Water, and Combustion Product Suppliers
A new approach is recommended to maximize profits for suppliers of high performance air, water, and combustion products.
The benefits of the MPM program are substantial.
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Parameter
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Conventional
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MPM
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Revenues $ billions
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300
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345
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EBITA %
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15
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30
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Strategy
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Top down
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Bottoms up
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TAM Forecasts
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General
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Specific
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Niche Forecasts
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Lacking
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Extensive
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Total Cost Factors in Each Niche
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Peripheral
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Foundation of Strategy
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Customer Pursuit
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Sales Leads
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EBITDA Ranking
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Understanding of Customer Processes
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Inadequate
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Extensive
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Leveraging Available Knowledge
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Unfocused
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Organized
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Competitor Intelligence
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Opportunistic
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Extensive
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The goal is to increase revenue and profits by increasing EIBITDA from 15% to 30%.
This is accomplished by understanding each customer’s production niche and developing products which reduce cost of ownership.
The validation of product superiority is accomplished by leveraging the available knowledge and communications routes. With this approach it becomes as easy to buy the new and better product as the familiar one.
Details on this program are shown at: http://home.mcilvainecompany.com/images/Most_Profitable_Market_Program.pdf
A video explanation of this new program is available on YouTube.
A power point presentation is displayed at: http://home.mcilvainecompany.com/images/Most_Profitable_Market_Program.pdf
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