Mcilvaine Insights

 

No. 158  April 28, 2021


 

  • 650,000 Pump Forecasts for Strategy and Sales Planning
  • 578,000 Valve Forecasts for Strategy and Sales Planning


650,000 Pump Forecasts for Strategy and Sales Planning

With 650,000 continually updated and reliable pump forecasts market research can be the basis for strategic planning and sales management. In the past market reports have been a minor tool viewed yearly. 

With 130,000 forecasts the McIlvaine World Pump market report has already become a basic tool for setting individual salesman quotas, making R&D and manufacturing investment decisions, and guiding promotional choices. Individual forecasts are provided in each country for 15 applications and for four pump types within each application for a period of nine years.

What is new is further segmentation by performance which adds more than 520,000 additional forecasts.

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For each pump type, there are forecasts for 80 countries and sub regions further segmented by 15 applications. Forecasts are provided for future years through 2025 and historical revenues from 2016.

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Now there is further segmentation by four performance factors.

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The segments are general, severe, critical and unique.

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Purchasers make decisions based on price versus performance. One adage is that there is price, performance, and delivery time. You can only have two out of the three.

Pump companies should forecast markets based on performance for several reasons.

·       to be able to maximize production to match sales potential

·       determine the best distribution routes

·       create the best sales strategy

·       determine best manufacturing techniques e.g. in house hard coating vs sub-contracting

General performance involves pumps of standard construction which are likely to be replaced rather than maintained when problems occur.

This is a category where price and delivery are of higher importance than minor performance differences. Substantial quantities of these pumps are manufactured in countries with low labor costs and weak environmental standards.

Severe Service: Corrosion, pressure, temperature, and process operating fluctuations are all conditions that qualify an application as severe service.

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Critical Service: Safety, product purity, continuous operation, and product toxicity are criteria of critical service. These are also considered essential for the operation of the plant. However, this category excludes critical pumps which are also in severe service.

Unique Service: The distinction is often made between an engineered pump versus an off the shelf or standard. So unique pumps would be engineered pumps which are not in severe or critical service but would be engineered because of size or special designs.

Customized versions of the forecasts are available. For example rotary pumps can be divided into six categories. The U.S. can be divided into nine regions or 50 States. China and Canada can be segmented by province.

The forecast of pump revenues based on pump  performance will allow management to better determine manufacturing and sales strategies and to optimize the opportunities and maximize profits. Higher profit margins are achievable with pumps which are considered to be better than general performance.

Details on the report are found at  http://home.mcilvainecompany.com/index.php/markets/water-and-flow/n019-pumps-world-market

Bob McIlvaine can answer your questions at 847 226 2391 or rmcilvaine@mcilvainecompany.com

 

578,000 Valve Forecasts for Strategy and Sales Planning

With 578,000 continually updated and reliable valve forecasts market research can be the basis for strategic planning and sales management. In the past market reports have been a minor tool viewed yearly. 

With 200,000 forecasts the McIlvaine Industrial Valves report has already become a basic tool for setting individual salesman quotas, making  R&D and manufacturing investment decisions, and guiding promotional choices.  Individual forecasts are provided in each country for 17 applications and for eight valve types within each application. There are separate sets of forecasts for control and isolation valves.

What is new is further segmentation by performance which adds more than 500,000 additional forecasts.

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Purchasers make decisions based on price versus performance. One adage is that there is price, performance, and delivery time. You can only have two out of the three.

Valve companies should forecast markets based on performance for several reasons.

·       to be able to maximize production to match sales potential

·       determine the best distribution routes

·       create the best sales strategy

·       determine best manufacturing techniques e.g. in house hard coating vs sub-contracting

General performance involves valves of standard construction which are likely to be replaced rather than maintained when problems occur.

This is a  category where price and delivery are of higher importance than minor performance differences. Substantial quantities of these valves are manufactured in countries with low labor costs and weak environmental standards. They are often non actuated valves.

Severe Service: Corrosion, pressure, temperature, and process operating fluctuations are all conditions that qualify an application as severe service.

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Critical Service: Safety, product purity, continuous operation, and product toxicity are criteria of critical service. These are also considered essential for the operation of the plant. However, this category excludes critical valves which are also in severe service.

Unique Service: The distinction is often made between an engineered valve versus an off the shelf or standard valve. So unique valves would be engineered valves which are not in severe or critical service but would be engineered because of size or special flange designs.

The forecast of valve revenues based on valve performance will allow management to better determine manufacturing and sales strategies and to optimize the opportunities and maximize profits. Higher profit margins are achievable with valves which are considered to be better than general performance.

Details on the report are found at  http://home.mcilvainecompany.com/index.php/markets/water-and-flow/n028-industrial-valves-world-market

Bob McIlvaine can answer your questions at 847 226 2391 or rmcilvaine@mcilvainecompany.com